{"id":35411,"date":"2021-11-12T15:34:09","date_gmt":"2021-11-12T21:04:09","guid":{"rendered":"https:\/\/gotechark.com\/?p=35411"},"modified":"2024-12-19T06:27:47","modified_gmt":"2024-12-19T11:27:47","slug":"everything-you-need-to-know-about-google-and-facebook-ads","status":"publish","type":"post","link":"https:\/\/gotechark.com\/blog\/everything-you-need-to-know-about-google-and-facebook-ads\/","title":{"rendered":"Everything You Need to Know About Google and Facebook Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Did you know that users who click on Google Ads are <\/span><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/marketing-stats\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">50% more likely to make a purchase<\/span><\/a><span style=\"font-weight: 400;\">? Did you also know that the average Facebook user clicks on <\/span><a href=\"https:\/\/writersblocklive.com\/blog\/facebook-advertising-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">11 ads per month<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, both <\/span><span style=\"font-weight: 400;\">Google Ads<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">Facebook Ads<\/span><span style=\"font-weight: 400;\"> have their own advantages and disadvantages. Knowing the differences and advantages of each will help you decide which of these paid online advertising tactics is the right choice for your company.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">First, let\u2019s review the advantages of Google Ads.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/gotechark.com\/digital-marketing\/google-ads\/\">Google Ads<\/a> are ads that appear at the top of the search engine results page of Google. If you&#8217;ve ever conducted a Google Search you&#8217;re definitely familiar with these.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/everything-you-need-to-know-about-google-and-facebook-ads\/#A_few_advantages_of_Google_Ads_include\" >A few advantages of Google Ads include:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/everything-you-need-to-know-about-google-and-facebook-ads\/#A_few_advantages_of_Facebook_Ads_include\" >A few advantages of Facebook Ads include:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/everything-you-need-to-know-about-google-and-facebook-ads\/#When_to_use_Google_Ads\" >When to use Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/everything-you-need-to-know-about-google-and-facebook-ads\/#When_to_use_Facebook_Ads\" >When to use Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/everything-you-need-to-know-about-google-and-facebook-ads\/#Bottom_line\" >Bottom line<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_few_advantages_of_Google_Ads_include\"><\/span><b>A few advantages of Google Ads include:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The opportunity to be noticed by potential customers when they\u2019re in the moment of searching for your products or services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your business name, products, and services can appear at the top of search results &#8211; instantly!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By appearing at the top of Google search results you can generate more website visitors and leads.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You only pay when users take an action like clicking your ad to visit your site or calling your business via an ad.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can set a monthly budget but flex it up and down based on your needs and results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highly detailed performance data allow for continual improvement.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Now, let\u2019s review the advantages of Facebook Ads.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Ads allow your business to reach future customers by using highly targeted<\/span><strong>\u00a0demographic information<\/strong><span style=\"font-weight: 400;\"> to ensure your ads are <strong>only seen<\/strong> by your ideal audience.<\/span> <span style=\"font-weight: 400;\">The ability to target and create such custom audiences has earned Facebook <\/span><span style=\"font-weight: 400;\">10 million active advertisers!\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_few_advantages_of_Facebook_Ads_include\"><\/span><b>A few advantages of Facebook Ads include:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can show ads to users based on Age, Income, Job Title, Interests, Hobbies, Online Activity, and 1,000s of other criteria.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Ads can include images and videos providing you with a tremendous opportunity to stand out in competitive industries.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Ads are shareable which allows your ads to be seen by thousands of users at <strong>no additional cost to your business<\/strong>.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-depth performance metrics allow for continual improvement.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve reviewed the advantages of both Facebook and Google Ads let\u2019s take a look at when each ad type should be used.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_to_use_Google_Ads\"><\/span><b>When to use Google Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To capture a user in their moment of search.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To stand out amongst the competition in your local market.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google handles over <\/span><span style=\"font-weight: 400;\">3.5 billion searches per day<\/span><span style=\"font-weight: 400;\">, so Google ads are great for when you want to expand your reach.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you\u2019re working with a small budget &#8211; remember you only pay when a user takes an action.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you want your product or service shown to people who have an intent to buy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your website is getting low traffic and you want to increase leads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you want to find out more about your market.<\/span><\/li>\n<li aria-level=\"1\">If you want highly detailed information about how your ads perform.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"When_to_use_Facebook_Ads\"><\/span><b>When to use Facebook Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you want an affordable and cost-effective advertisement option.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To complement your organic strategy. Boosted posts are especially good at this.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To help grow your social media following and increase brand awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you want to show your product or service to people who are in your target audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you want to reach customers with specific interests and online behaviors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you want to showcase creativity in your ads.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_line\"><\/span><b>Bottom line<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you can see, both Facebook Ads and Google Ads have their unique advantages. We hope this breakdown of Facebook Ads vs. Google Ads helps you determine which fits your current business needs best. Remember, you can always combine the two to strengthen your online marketing strategy even further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our <a href=\"https:\/\/gotechark.com\/digital-marketing\/\">digital advertising experts<\/a> can also help you determine which is the best option for your business. <\/span><a href=\"https:\/\/gotechark.com\/contact\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> to learn how a customized Google Ads or Facebook Ads strategy can improve your online advertising.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that users who click on Google Ads are 50% more likely to make a purchase? Did you&#8230;<\/p>\n","protected":false},"author":26,"featured_media":35412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-35411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everything You Need to Know About Google and Facebook Ads<\/title>\n<meta name=\"description\" content=\"Are Google Ads or Facebook Ads a good fit for your online marketing strategy? 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