{"id":38300,"date":"2022-03-12T09:32:22","date_gmt":"2022-03-12T09:32:22","guid":{"rendered":"https:\/\/gotechark.com\/?p=38300"},"modified":"2024-12-19T06:27:46","modified_gmt":"2024-12-19T11:27:46","slug":"how-to-create-a-social-media-strategy","status":"publish","type":"post","link":"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/","title":{"rendered":"How to Create a Social Media Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With over 5 billion users and numerous platforms, the social media landscape has evolved dramatically since its early years. While cat memes and inbox chain letters may have faded, the need for a robust social media strategy has only intensified. With ever-changing trends, algorithms, and user behaviors, navigating this virtual terrain requires a solid social media strategy plan. Without it, you\u2019re essentially wandering in the dark\u2014unseen by your audience.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#What_is_a_Social_Media_Strategy_Plan\" >What is a Social Media Strategy Plan?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#Step_1_Ask_The_Right_Questions\" >Step #1: Ask The Right Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#Step_2_Connect_with_the_Right_Tools\" >Step #2: Connect with the Right Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#Step_3_Establish_Content_Pillars\" >Step #3: Establish Content Pillars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#Step_4_Craft_Stellar_Content\" >Step #4: Craft Stellar Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#Step_5_Publish_in_the_Right_Places\" >Step #5: Publish in the Right Places<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#Step_6_Monitor_Performance\" >Step #6: Monitor Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#Step_7_Repurpose_Your_Content\" >Step #7: Repurpose Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#Step_8_Develop_a_Customer_Service_Plan\" >Step #8: Develop a Customer Service Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#Step_9_Build_Online_Communities\" >Step #9: Build Online Communities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#Step_10_Utilize_Social_Media_for_E-Commerce\" >Step #10: Utilize Social Media for E-Commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#Social_Media_Marketing_Services_from_TechArk\" >Social Media Marketing Services from TechArk<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Social_Media_Strategy_Plan\"><\/span><span style=\"font-weight: 400;\">What is a Social Media Strategy Plan?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A social media strategy plan is a detailed blueprint that outlines your social media goals, the tactics you will use to achieve them, and the metrics you will track to measure success. It encompasses everything- from understanding your audience to content creation and performance monitoring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about how to create a social media strategy plan and leverage digital marketing effectively, consider consulting with a <\/span><a href=\"https:\/\/gotechark.com\/digital-marketing\/\"><span style=\"font-weight: 400;\">Digital Marketing Agency like TechArk<\/span><\/a><span style=\"font-weight: 400;\">. With expert guidance, you can ensure your social media efforts align with your business goals and drive significant results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-crafted social media strategy sets clear goals, defines tactics to achieve them, and identifies the metrics to measure progress.<\/span><\/p>\n<p><strong>Here are the 10 steps TechArk uses to create a successful social media strategy:<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Ask_The_Right_Questions\"><\/span><span style=\"font-weight: 400;\">Step #1: Ask The Right Questions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating a social media strategy can be daunting, but it doesn\u2019t have to be! Begin by asking critical questions to determine your path forward.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Define Your Business Goals: What do you aim to achieve with your social media presence? Increased sales? Higher website traffic? Knowing your objectives helps you measure your success.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understand Your Audience: Who are your target customers? Build out their personas, including their likes, dislikes, hobbies, etc. This will help you craft content that truly speaks to them.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyze Your Competition: How are they engaging with customers? Are customers engaging back? What platforms are they using? What type of content do they create?<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assess Your Resources: Consider how much time and effort you can reasonably invest in your social media efforts. Start with what is realistic for your current situation and scale as you grow.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Connect_with_the_Right_Tools\"><\/span><span style=\"font-weight: 400;\">Step #2: Connect with the Right Tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Skill-building is essential, but leveraging the right tools can significantly boost your efficiency and content quality.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content Creation Tools: Utilize tools like Canva, Grammarly, and Adobe for professional designs and writing guidelines. Newer tools like Crello and InVideo also offer fantastic features for visual content.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scheduling Tools: Platforms like Buffer, Later, and Sprout Social help streamline your posting process by scheduling content across multiple platforms.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Training Resources: Leverage platforms like Facebook Blueprint and Hubspot Academy for social media training to maximize your platform potential.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Establish_Content_Pillars\"><\/span><span style=\"font-weight: 400;\">Step #3: Establish Content Pillars<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Think of your business as a neighborhood, and content pillars as the houses that make it up. For example, if you\u2019re a furniture store, your content pillars might include \u201cOutdoor furniture,\u201d \u201cIndoor furniture,\u201d and \u201cSales.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using content pillars ensures that the social posts you create are relevant to your brand. While not all posts need to tie back to a content pillar, maintaining an 80\/20 rule\u201480% business-related posts and 20% personal or non-business posts\u2014helps maintain consistency.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_4_Craft_Stellar_Content\"><\/span><span style=\"font-weight: 400;\">Step #4: Craft Stellar Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You don\u2019t just want quality content \u2014 you want to stand out from the competition! At TechArk, we start with a \u201ccontent discovery session\u201d to understand the heart of your brand. We ask questions like, \u201cWhat problem were you trying to solve when you created your brand?\u201d or \u201cWhat differentiates your company from the competition?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some content non-negotiables:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistent use of brand style<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-res images or videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Descriptive and specific language<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proofread for grammar and spelling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vary post types (videos, images, infographics, etc.)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Often, the difference between \u201cgood\u201d and \u201cgreat\u201d rests in the smaller details, so don\u2019t neglect them!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_5_Publish_in_the_Right_Places\"><\/span><span style=\"font-weight: 400;\">Step #5: Publish in the Right Places<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not all social media platforms are made the same. Something successful on Instagram can do poorly on Twitter, and vice versa. Make sure you are targeting the right platform to reach your target audience. Just because a social platform exists doesn\u2019t mean you need to use it\u2014focus your efforts on the media your audience uses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll use ourselves as an example: Our clients are businesses seeking website or software development or looking for digital marketing services. The key decision-makers are typically older professionals, so it doesn\u2019t make the most sense for us to utilize Snapchat or TikTok. Of course, this could change over time, but as of now, our audiences are most active on platforms like LinkedIn and Facebook, so that\u2019s where our efforts are most targeted and effective.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_6_Monitor_Performance\"><\/span><span style=\"font-weight: 400;\">Step #6: Monitor Performance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The adage is true\u2014you don\u2019t get what you expect, you get what you inspect! Monitoring post-performance helps you understand what works and what doesn\u2019t. Track key metrics like engagement, shares, and comments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Differentiate between:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vanity Metrics: Impressions, likes, and traffic gauge brand awareness but don\u2019t consistently <\/span><a href=\"https:\/\/gotechark.com\/blog\/how-programmatic-advertising-can-improve-your-marketing-roi\/\"><span style=\"font-weight: 400;\">impact ROI<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actionable Metrics: Metrics that directly tie to your business goals, such as conversions from social media posts or purchases made through your social media shop.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Building and maintaining a strong social media strategy is an ongoing effort. If you don\u2019t have the time or knowledge to tackle your social media marketing needs, TechArk can help! We offer several digital marketing services, including social media marketing, to help businesses build effective strategies that deliver results. Contact our experts today to learn more!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_7_Repurpose_Your_Content\"><\/span><span style=\"font-weight: 400;\">Step #7: Repurpose Your Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Repurposing content allows you to extend the life of your original pieces and reach a broader audience without constantly creating new material from scratch. According to HubSpot, 40% of marketers plan to invest more in content repurposing in 2024. Here\u2019s how you can effectively repurpose content:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cross-Platform Sharing: Modify your content to fit different platforms. For instance, turn a blog post into an infographic for Pinterest, a series of tweets, or a video for TikTok.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Update Old Content: Refresh older content with new information, images, or insights to keep it relevant and improve its SEO performance.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content Diversification: Convert webinars into blog posts, podcasts, or eBooks. This not only maximizes the reach but also caters to different audience preferences.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Step_8_Develop_a_Customer_Service_Plan\"><\/span><span style=\"font-weight: 400;\">Step #8: Develop a Customer Service Plan<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Incorporate a robust customer service strategy within your social media efforts. Social media platforms are increasingly used for customer service inquiries and support. According to research, <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/social-media-predictions-2017?hubs_content=blog.hubspot.com%2Fmarketing%2Fsocial-media-strategy-for-your-business&amp;hubs_content-cta=1%2520in%25205%2520social%2520media%2520users\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">1 in 5 social media users<\/span><\/a><span style=\"font-weight: 400;\"> contact a brand through social DMs for customer service each quarter. Here\u2019s how to manage this effectively:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dedicated Support Channels: Consider creating separate social media accounts specifically for customer service to streamline responses and manage inquiries efficiently.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automated Tools: Use chatbots to handle common queries and provide instant responses. Ensure there are clear instructions on how to escalate issues to human representatives when necessary.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Response Time: Clearly state your support hours and average response time in your social media bios to manage customer expectations.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement: Actively engage with customers by responding to their comments and messages promptly, which can significantly improve customer satisfaction and loyalty.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Step_9_Build_Online_Communities\"><\/span><span style=\"font-weight: 400;\">Step #9: Build Online Communities<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fostering online communities can significantly enhance customer engagement and loyalty. Platforms like Facebook Groups, YouTube Community tabs, and TikTok\u2019s subscriber-only features provide opportunities to create dedicated spaces for your audience. Here\u2019s how you can build and nurture these communities:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exclusive Content: Offer exclusive content or early access to products and services to community members.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Active Participation: Regularly engage with your community by initiating discussions, polls, and live Q&amp;A sessions.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User-Generated Content: Encourage community members to share their experiences and content related to your brand, fostering a sense of belonging and advocacy.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Step_10_Utilize_Social_Media_for_E-Commerce\"><\/span><span style=\"font-weight: 400;\">Step #10: Utilize Social Media for E-Commerce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Leverage social media platforms to drive e-commerce sales directly. According to recent studies, nearly <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-social-media\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">47% of US consumers<\/span><\/a><span style=\"font-weight: 400;\"> have made purchases through social media \ufffc. Here\u2019s how to integrate social commerce into your strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shoppable Posts: Use features like Instagram Shop, Facebook Marketplace, and Pinterest Product Pins to make your products directly purchasable from your social media posts.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer Reviews and Influencer Partnerships: Build trust by sharing customer reviews and collaborating with trusted influencers who can endorse your products.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interactive Features: Utilize features like Instagram Stories, TikTok challenges, and YouTube live streams to showcase products in an engaging and interactive manner.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Marketing_Services_from_TechArk\"><\/span><strong>Social Media Marketing Services from TechArk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating and maintaining a strong social media strategy can be rewarding, but it requires ongoing efforts to be effective. If you don\u2019t have the time or knowledge to tackle your social media marketing needs, we can help!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TechArk<\/span><span style=\"font-weight: 400;\"> provides <a href=\"https:\/\/gotechark.com\/digital-marketing\/social-media-marketing\/\">social media marketing services<\/a> in Hampton Roads and beyond. We\u2019ve helped businesses build strategies that work and get results. If you\u2019re interested in how we can maximize your business potential, <a href=\"https:\/\/gotechark.com\/contact\/\">contact us<\/a> today to learn more!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re new to social media strategy, this guide is for you! In this first of two articles, we break down what you need to get started.<\/p>\n","protected":false},"author":26,"featured_media":58961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[99,97,100],"class_list":["post-38300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-social-media","tag-social-media-marketing","tag-social-media-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create a Social Media Strategy | TechArk<\/title>\n<meta name=\"description\" content=\"Want to take your business to social media? Learn how to create a social media strategy for your business to increase brand awareness &amp; traffic to your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Social Media Strategy | TechArk\" \/>\n<meta property=\"og:description\" content=\"Want to take your business to social media? Learn how to create a social media strategy for your business to increase brand awareness &amp; traffic to your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"TechArk Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-12T09:32:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T11:27:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotechark.com\/wp-content\/uploads\/2022\/03\/Create-Social-Media-Strategy.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Luisa Worrell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luisa Worrell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gotechark.com\\\/blog\\\/how-to-create-a-social-media-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gotechark.com\\\/blog\\\/how-to-create-a-social-media-strategy\\\/\"},\"author\":{\"name\":\"Luisa Worrell\",\"@id\":\"https:\\\/\\\/gotechark.com\\\/#\\\/schema\\\/person\\\/e5354ba96c015b2c5273175cb2d90d5b\"},\"headline\":\"How to Create a Social Media Strategy\",\"datePublished\":\"2022-03-12T09:32:22+00:00\",\"dateModified\":\"2024-12-19T11:27:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gotechark.com\\\/blog\\\/how-to-create-a-social-media-strategy\\\/\"},\"wordCount\":1457,\"publisher\":{\"@id\":\"https:\\\/\\\/gotechark.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gotechark.com\\\/blog\\\/how-to-create-a-social-media-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gotechark.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Create-Social-Media-Strategy.webp\",\"keywords\":[\"social media\",\"social media marketing\",\"social media strategy\"],\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gotechark.com\\\/blog\\\/how-to-create-a-social-media-strategy\\\/\",\"url\":\"https:\\\/\\\/gotechark.com\\\/blog\\\/how-to-create-a-social-media-strategy\\\/\",\"name\":\"How to Create a Social Media Strategy | TechArk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gotechark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gotechark.com\\\/blog\\\/how-to-create-a-social-media-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gotechark.com\\\/blog\\\/how-to-create-a-social-media-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gotechark.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Create-Social-Media-Strategy.webp\",\"datePublished\":\"2022-03-12T09:32:22+00:00\",\"dateModified\":\"2024-12-19T11:27:46+00:00\",\"description\":\"Want to take your business to social media? Learn how to create a social media strategy for your business to increase brand awareness &amp; traffic to your website.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gotechark.com\\\/blog\\\/how-to-create-a-social-media-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gotechark.com\\\/blog\\\/how-to-create-a-social-media-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gotechark.com\\\/blog\\\/how-to-create-a-social-media-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gotechark.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Create-Social-Media-Strategy.webp\",\"contentUrl\":\"https:\\\/\\\/gotechark.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Create-Social-Media-Strategy.webp\",\"width\":1280,\"height\":720,\"caption\":\"Social Media Specialist working on her laptop\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gotechark.com\\\/blog\\\/how-to-create-a-social-media-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gotechark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create a Social Media Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gotechark.com\\\/#website\",\"url\":\"https:\\\/\\\/gotechark.com\\\/\",\"name\":\"TechArk Solutions\",\"description\":\"Virginia Web Design, App Development &amp; Marketing Company\",\"publisher\":{\"@id\":\"https:\\\/\\\/gotechark.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gotechark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gotechark.com\\\/#organization\",\"name\":\"TechArk Solutions\",\"url\":\"https:\\\/\\\/gotechark.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gotechark.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gotechark.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Header-logo.svg\",\"contentUrl\":\"https:\\\/\\\/gotechark.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Header-logo.svg\",\"caption\":\"TechArk Solutions\"},\"image\":{\"@id\":\"https:\\\/\\\/gotechark.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gotechark.com\\\/#\\\/schema\\\/person\\\/e5354ba96c015b2c5273175cb2d90d5b\",\"name\":\"Luisa Worrell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b862c5f53bdcdcb352abb93e40df70540e2d23069374556fec626d36f439e3e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b862c5f53bdcdcb352abb93e40df70540e2d23069374556fec626d36f439e3e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b862c5f53bdcdcb352abb93e40df70540e2d23069374556fec626d36f439e3e?s=96&d=mm&r=g\",\"caption\":\"Luisa Worrell\"},\"url\":\"https:\\\/\\\/gotechark.com\\\/author\\\/luisa-worrell\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create a Social Media Strategy | TechArk","description":"Want to take your business to social media? Learn how to create a social media strategy for your business to increase brand awareness &amp; traffic to your website.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/","og_locale":"en_US","og_type":"article","og_title":"How to Create a Social Media Strategy | TechArk","og_description":"Want to take your business to social media? Learn how to create a social media strategy for your business to increase brand awareness &amp; traffic to your website.","og_url":"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/","og_site_name":"TechArk Solutions","article_published_time":"2022-03-12T09:32:22+00:00","article_modified_time":"2024-12-19T11:27:46+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/gotechark.com\/wp-content\/uploads\/2022\/03\/Create-Social-Media-Strategy.webp","type":"image\/webp"}],"author":"Luisa Worrell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Luisa Worrell","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#article","isPartOf":{"@id":"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/"},"author":{"name":"Luisa Worrell","@id":"https:\/\/gotechark.com\/#\/schema\/person\/e5354ba96c015b2c5273175cb2d90d5b"},"headline":"How to Create a Social Media Strategy","datePublished":"2022-03-12T09:32:22+00:00","dateModified":"2024-12-19T11:27:46+00:00","mainEntityOfPage":{"@id":"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/"},"wordCount":1457,"publisher":{"@id":"https:\/\/gotechark.com\/#organization"},"image":{"@id":"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/gotechark.com\/wp-content\/uploads\/2022\/03\/Create-Social-Media-Strategy.webp","keywords":["social media","social media marketing","social media strategy"],"articleSection":["Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/","url":"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/","name":"How to Create a Social Media Strategy | TechArk","isPartOf":{"@id":"https:\/\/gotechark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#primaryimage"},"image":{"@id":"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/gotechark.com\/wp-content\/uploads\/2022\/03\/Create-Social-Media-Strategy.webp","datePublished":"2022-03-12T09:32:22+00:00","dateModified":"2024-12-19T11:27:46+00:00","description":"Want to take your business to social media? Learn how to create a social media strategy for your business to increase brand awareness &amp; traffic to your website.","breadcrumb":{"@id":"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#primaryimage","url":"https:\/\/gotechark.com\/wp-content\/uploads\/2022\/03\/Create-Social-Media-Strategy.webp","contentUrl":"https:\/\/gotechark.com\/wp-content\/uploads\/2022\/03\/Create-Social-Media-Strategy.webp","width":1280,"height":720,"caption":"Social Media Specialist working on her laptop"},{"@type":"BreadcrumbList","@id":"https:\/\/gotechark.com\/blog\/how-to-create-a-social-media-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gotechark.com\/"},{"@type":"ListItem","position":2,"name":"How to Create a Social Media Strategy"}]},{"@type":"WebSite","@id":"https:\/\/gotechark.com\/#website","url":"https:\/\/gotechark.com\/","name":"TechArk Solutions","description":"Virginia Web Design, App Development &amp; Marketing Company","publisher":{"@id":"https:\/\/gotechark.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gotechark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gotechark.com\/#organization","name":"TechArk Solutions","url":"https:\/\/gotechark.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotechark.com\/#\/schema\/logo\/image\/","url":"https:\/\/gotechark.com\/wp-content\/uploads\/2023\/07\/Header-logo.svg","contentUrl":"https:\/\/gotechark.com\/wp-content\/uploads\/2023\/07\/Header-logo.svg","caption":"TechArk Solutions"},"image":{"@id":"https:\/\/gotechark.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/gotechark.com\/#\/schema\/person\/e5354ba96c015b2c5273175cb2d90d5b","name":"Luisa Worrell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8b862c5f53bdcdcb352abb93e40df70540e2d23069374556fec626d36f439e3e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8b862c5f53bdcdcb352abb93e40df70540e2d23069374556fec626d36f439e3e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8b862c5f53bdcdcb352abb93e40df70540e2d23069374556fec626d36f439e3e?s=96&d=mm&r=g","caption":"Luisa Worrell"},"url":"https:\/\/gotechark.com\/author\/luisa-worrell\/"}]}},"_links":{"self":[{"href":"https:\/\/gotechark.com\/wp-json\/wp\/v2\/posts\/38300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotechark.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotechark.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotechark.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/gotechark.com\/wp-json\/wp\/v2\/comments?post=38300"}],"version-history":[{"count":0,"href":"https:\/\/gotechark.com\/wp-json\/wp\/v2\/posts\/38300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotechark.com\/wp-json\/wp\/v2\/media\/58961"}],"wp:attachment":[{"href":"https:\/\/gotechark.com\/wp-json\/wp\/v2\/media?parent=38300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotechark.com\/wp-json\/wp\/v2\/categories?post=38300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotechark.com\/wp-json\/wp\/v2\/tags?post=38300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}