{"id":49717,"date":"2022-10-10T06:58:11","date_gmt":"2022-10-10T12:28:11","guid":{"rendered":"https:\/\/gotechark.com\/?p=49717"},"modified":"2026-07-15T00:41:10","modified_gmt":"2026-07-15T04:41:10","slug":"everything-you-need-to-know-to-get-started-with-google-analytics-4","status":"publish","type":"post","link":"https:\/\/gotechark.com\/blog\/everything-you-need-to-know-to-get-started-with-google-analytics-4\/","title":{"rendered":"Everything You Need to Know to Get Started with Google Analytics 4"},"content":{"rendered":"

Google is getting r<\/span>i<\/span>d of Analytics<\/span>. No, really.<\/span><\/p>\n

In an April 20 email about the change, their subject line read: \u201cWe will begin to sunset Universal Analytics in 2023.\u201d\u201cSunset\u201d is a soft way of saying \u201c<\/span>we\u2019re changing everything about the way you will measure website performance, digital marketing services, and search engine optimization.\u201d<\/span><\/i><\/p>\n

In the place of Universal Analytics is Google Analytics 4, with a new way of measuring data and performance. While it\u2019s certainly shaking things up for SEO practitioners, it\u2019s generally seen as a positive move because it places a higher premium on \u201cthe human element.\u201d<\/span><\/p>\n

TechArk wasted no time moving over to GA4 after <\/span>Google made the announcement<\/span><\/a>. Since then, we\u2019ve been creating Google Analytics properties, verifying organic traffic from our search engine optimization efforts, and readying our monthly reports in preparation to move clients to the new platform.<\/span><\/p>\n

Based on our several months spent with it thus far, here\u2019s what #TeamTechArk has learned and what <\/span>you<\/span><\/i> need to know to get started with Google Analytics 4.<\/span><\/p>\n

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Table of Contents<\/p>\n<\/span><\/div>\n