{"id":50677,"date":"2022-11-21T04:29:25","date_gmt":"2022-11-21T09:59:25","guid":{"rendered":"https:\/\/gotechark.com\/?p=50677"},"modified":"2024-12-19T06:27:43","modified_gmt":"2024-12-19T11:27:43","slug":"why-digital-transformation-is-critical-for-all-smbs","status":"publish","type":"post","link":"https:\/\/gotechark.com\/blog\/why-digital-transformation-is-critical-for-all-smbs\/","title":{"rendered":"Why Digital Transformation is Critical For All SMBs"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In our first article in this series, we talked about what Digital Transformation is.\u00a0 In this article, we will address why it is so important that small and medium businesses embrace digital transformation in all its aspects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enterprise level organizations have embraced digital transformation, however, most small and medium enterprises are skeptical that the investment will pay off.\u00a0 They realize the need for improved and streamlined processes in order to compete, but face issues the big businesses don\u2019t have, namely, the resources to deal with complexity, lack of in-house skills and expertise, and tight budgets. Additionally, most SMBs are run by the owner and the time to implement digital transformation strategies takes a back seat to managing the business from day to day.\u00a0 This makes it very easy to think of digital transformation as \u201cone of those things we\u2019ll get to one day\u201d.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/why-digital-transformation-is-critical-for-all-smbs\/#Reasons_not_to_delay\" >Reasons not to delay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/why-digital-transformation-is-critical-for-all-smbs\/#Digital_transformation_must_be_done_correctly_to_reap_value\" >Digital transformation must be done correctly to reap value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/why-digital-transformation-is-critical-for-all-smbs\/#Benefits\" >Benefits<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Reasons_not_to_delay\"><\/span><span style=\"font-weight: 400;\">Reasons not to delay<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Traditionally, businesses needed to rely on advertising, word of mouth, and signage to promote their brand.\u00a0 Internal processes relied on spreadsheets, documents, and (gasp!) paper.\u00a0 Digital transformation is about moving from old processes that bottleneck productivity to newer, more efficient processes that streamline processes and have huge impacts on productivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And things are (and have been) changing quickly.\u00a0 Those that embrace the incoming wave of digital transformation tools will be ahead of their competitors.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/speed-up-your-digital-business-transformation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gartner<\/span><\/a><b><i>,<\/i><\/b><span style=\"font-weight: 400;\"> &#8220;Eighty-seven percent of senior business leaders say digitalization is a company priority, and 79% of corporate strategists say it is reinventing their business \u2014 creating new revenue streams in new ways.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><a href=\"http:\/\/reports.weforum.org\/digital-transformation\/aligning-incentives-maximizing-gains-to-society-and-industry\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">economic value<\/span><\/a><span style=\"font-weight: 400;\"> of digital transformation is expected to reach $100 trillion by 2025.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nearly <\/span><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/12\/16\/100-stats-on-digital-transformation-and-customer-experience\/#41b885c93bf3\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">71% of leaders<\/span><\/a><span style=\"font-weight: 400;\"> firmly believe that the role of the workforce is crucial in implementing digital transformation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In a survey conducted by <\/span><a href=\"https:\/\/techaisle.com\/blog\/412-digital-transformation-on-the-radar-of-smbs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Techaisle<\/span><\/a><span style=\"font-weight: 400;\"> reported that a fifth of over 3,600 SMBs the disruptions caused by the pandemic had amplified their belief in organization-wide digital transformation, leading them to look at it more holistically and strategically.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As CIO puts it: \u201cDigital transformation is no longer synonymous with striving toward a structural or radical change by replacing and rebuilding systems and processes. Rather, it now resembles any other business function \u2013 with the goal of enabling continuous innovation across departments.\u201d<\/span><span class=\"single-click\" style=\"font-weight: 400; font-size: 14px; top: -8px; position: relative;\"><a class=\"text-link-go\" href=\"#id-1\">1<\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digital_transformation_must_be_done_correctly_to_reap_value\"><\/span><span style=\"font-weight: 400;\">Digital transformation must be done correctly to reap value<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Today, having a digital presence is a must. A website by itself is not enough &#8211; everyone has one. However, a thoughtful website that is built with your end users and customers in mind and helps push them deeper into your sales funnel is a must for your business, along with a presence on other digital platforms your customers regularly visit. Along with having a website, you also need to make sure that your website is optimized for mobile devices. As per <\/span><a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google\u2019s 200 ranking factors<\/span><\/a><span style=\"font-weight: 400;\">, mobile-friendliness is one of the significant things to take into consideration, and there are now <\/span><a href=\"https:\/\/www.statista.com\/statistics\/330695\/number-of-smartphone-users-worldwide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">3.5 billion<\/span><\/a><span style=\"font-weight: 400;\"> smartphone users.<\/span><span class=\"single-click\" style=\"font-weight: 400; font-size: 14px; top: -8px; position: relative;\"><a class=\"text-link-go\" href=\"#id-1\">1<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organizations can put themselves on the road to digital transformation and foster a digital culture with a few simple steps<\/span><span class=\"single-click\" style=\"font-weight: 400; font-size: 14px; top: -8px; position: relative;\"><a class=\"text-link-go\" href=\"#id-2\">2<\/a><\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always keep in mind your primary (and secondary) objective for transformation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Directly addresses employees\u2019 concerns about technology and change<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work with a partner or MSP who has experience in effecting digital transformation, either for themselves or for a client<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always focus on transforming the customer journey first, by making it quicker and\u00a0 simpler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay aware of technology enablers in the market. Encourage agility and innovation\u00a0 in the organization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilitate and reward inter-departmental collaboration<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SMBs are seeing value in stepping up investments in digital transformation with specific primary and secondary objectives.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Where to start?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Again, from CIO<\/span><span class=\"single-click\" style=\"font-weight: 400; font-size: 14px; top: -8px; position: relative;\"><a class=\"text-link-go\" href=\"#id-1\">1<\/a><\/span><span style=\"font-weight: 400;\">, there are four basic categories of digital transformation that should be addressed:<\/span><\/p>\n<h4><b><i>Business process transformation<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Business processes are the most basic units of operations that benefit from improved or evolving technologies such as AI and machine learning, AR\/ VR, and hybrid clouds, as well as the analytics, services, and APIs associated with these technologies. Ultimately, these mini-transformations result in specific KPIs such as better product quality, less cost per unit produced, or faster delivery.<\/span><\/p>\n<h4><strong>Business model transformation<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">You can find dozens of examples today of how technology is enabling startups to turn traditional business models on their heads while delivering more value to consumers. Netflix (video distribution), iTunes (music distribution), Uber (taxis), and Airbnb (hotels) are some that race to the top of the mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the building blocks of processes transformation \u2013 like AI and analytics \u2013 these companies are continuing to accelerate change in the already transformed business models.<\/span><\/p>\n<h4><strong>Domain transformation<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The biggest survival ability of a startup or a small business is its propensity to pivot \u2013 or venture out into a new domain of business. Twitter launched as a podcasting platform, YouTube started out as a video dating site, and Starbucks began life selling coffee beans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t always need to change your core domain; you can add another product or service range to your core offering using technology that you understand or use. For example, Shopify successfully added hosting services to its ecommerce framework and is now a one-stop solution for online retailers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAs you\u2019re thinking about transforming a company, try to realize those cores, those gems that you have that you can pivot off of to create that next chapter,\u201d said Pitney Bowes CEO Mark Lautenbach as they developed a new, customer-facing commerce cloud to allow smoother payments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New technology can unlock untapped opportunities and new markets for your business, especially if you have a lean operational structure. Domain transformation perhaps creates more value than any other category of business transformation.<\/span><\/p>\n<h4><strong>Cultural transformation<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Technology drives change, but people drive technology. True digital transformation happens when you have agile workflows, decentralized decision-making, and <\/span><a href=\"https:\/\/marketinginsidergroup.com\/marketing-strategy\/why-digital-transformation-is-impossible-without-an-engaging-culture\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">an engaging company culture<\/span><\/a><span style=\"font-weight: 400;\"> that promotes learning, testing, risk-tolerance and openness to change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of all \u2013 and this bears endless repetition \u2013 it needs to <\/span><a href=\"https:\/\/www.cio.com\/article\/3402022\/successful-digital-transformation-begins-with-a-cultural-transformation.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">spring and flow from the top<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most SMBs stop in their tracks when they hear \u201cdigital transformation\u201d because of the perception that it is something complex beyond the grasp of their limited resources.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits\"><\/span><strong>Benefits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, where does all this get an SMB?\u00a0 It\u2019s obvious that digital transformation is here and here to stay.\u00a0 In fact, it is fast becoming a vital part of every organization\u2019s strategy plan.\u00a0 What are the benefits, other than keeping up with competitors?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cost savings and increased productivity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Savings come in the form of moving common practices, which often include manual or paper-based activities, to digital processes. These provide increases in productivity, lessen lead conversion times, and provide relevant, useful and clean data that can be used to make more accurate and timely business decisions. This leads to <\/span><a href=\"https:\/\/www.nutanix.com\/theforecastbynutanix\/business\/secret-to-digital-transformation-success-speed-at-scale\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eventual digital transformation<\/span><\/a><span style=\"font-weight: 400;\"> with permanent and wide-ranging implications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SMBs can <\/span><a href=\"https:\/\/www.nutanix.com\/theforecastbynutanix\/business\/can-smbs-benefit-from-digital-transformation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">realize the benefits of digital transformation<\/span><\/a><span style=\"font-weight: 400;\"> by identifying their most pressing problem \u2013 the biggest threat to their survival, if you will \u2013 and dealing with it first. \u201cTake your business and break it down into smaller chunks and start building things. And don\u2019t solve problems that don\u2019t exist yet, that you haven\u2019t yet faced,\u201d advised Pieter Jordaan, CTO of TUI Group.<\/span><span class=\"single-click\" style=\"font-weight: 400; font-size: 14px; top: -8px; position: relative;\"><a class=\"text-link-go\" href=\"#id-2\">2<\/a><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">More engaged employees<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While it may seem counterintuitive to think that streamlining processes would lead to higher employee engagement, think of it this way:\u00a0 employees that are not bogged down by clumsy processes have more time to dedicate to further improving processes, leading to more conversation about how business is conducted.\u00a0 This level of engagement is dreamed of by many companies and digital transformation can help any organization get there.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Final thoughts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are thinking about how your organization can reap the benefits of digital transformation or if you\u2019ve already started your journey and need some help, reach out to TechArk.\u00a0 We have fully embraced the digital transformation world and have helped many organizations find truly impactful solutions to their outdated processes, including Sentara, Currituck County Game Commission, Health In Color, and many more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us help you start or continue your journey.<\/span><\/p>\n<p><b>References<\/b><\/p>\n<ol>\n<li id=\"id-1\" style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.cio.com\/article\/188971\/are-smbs-invited-to-the-digital-transformation-party.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.cio.com\/article\/188971\/are-smbs-invited-to-the-digital-transformation-party.html<\/span><\/a><\/li>\n<li id=\"id-2\" style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.nutanix.com\/theforecastbynutanix\/business\/can-smbs-benefit-from-digital-transformation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.nutanix.com\/theforecastbynutanix\/business\/can-smbs-benefit-from-digital-transformation<\/span><\/a><\/li>\n<li id=\"id-3\" style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2020\/03\/17\/why-digital-transformation-is-a-necessity-for-all-smbs\/?sh=7bbd734b3680\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2020\/03\/17\/why-digital-transformation-is-a-necessity-for-all-smbs\/?sh=7bbd734b3680<\/span><\/a><\/li>\n<\/ol>\n<div class=\"display-none-mobile\"><a class=\"techark-btn btn-primary\" href=\"https:\/\/gotechark.com\/contact\/\" target=\"_self\" rel=\"noopener\">Schedule a Call<\/a><\/div>\n<p><b>About TechArk Solutions<\/b><\/p>\n<p>Founded in 2012, TechArk Solutions specializes in website design, digital marketing, and custom software solutions for businesses across the United States and beyond. Headquartered in Norfolk, Virginia, the company comprises a global team of experts dedicated to growth, innovation, and quality. To learn more, email <a href=\"mailto:hello@gotechark.com\">hello@gotechark.com<\/a> or visit <a href=\"https:\/\/gotechark.com\">https:\/\/gotechark.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our first article in this series, we talked about what Digital Transformation is.\u00a0 In this article, we will address&#8230;<\/p>\n","protected":false},"author":26,"featured_media":50680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[111],"class_list":["post-50677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-benefits-of-digital-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Digital Transformation Is Critical For SMBs | TechArk<\/title>\n<meta name=\"description\" content=\"Know why small and medium businesses must embrace digital transformation. 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