{"id":58613,"date":"2024-03-21T06:33:35","date_gmt":"2024-03-21T06:33:35","guid":{"rendered":"https:\/\/gotechark.com\/?p=58613"},"modified":"2024-12-25T23:21:05","modified_gmt":"2024-12-26T04:21:05","slug":"custom-website-design-vs-wordpress-themes","status":"publish","type":"post","link":"https:\/\/gotechark.com\/blog\/custom-website-design-vs-wordpress-themes\/","title":{"rendered":"Should I Pick a Theme or Custom Design for my WordPress Website?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s a conversation we have often here at TechArk \u2013 we are sitting down with a business owner in Hampton Roads (or on a remote call), and we get to the part of the discussion that discusses whether to go with a <\/span><i><span style=\"font-weight: 400;\">themed site<\/span><\/i><span style=\"font-weight: 400;\"> or a <\/span><i><span style=\"font-weight: 400;\">custom design<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unless you have experience with websites yourself, you may not have heard of these two approaches or why they matter to your website. But choosing the right fit for your next <a href=\"https:\/\/gotechark.com\/blog\/website-redesign-costs-considerations\/\">website redesign<\/a> is simpler than you might think.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/custom-website-design-vs-wordpress-themes\/#What_is_a_WordPress_theme\" >What is a WordPress theme?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/custom-website-design-vs-wordpress-themes\/#How_to_decide_between_a_theme_and_a_custom_design\" >How to decide between a theme and a custom design?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/custom-website-design-vs-wordpress-themes\/#Which_kind_of_site_should_I_pick_a_pre-built_theme_or_a_custom_design\" >Which kind of site should I pick: a pre-built theme or a custom design?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/custom-website-design-vs-wordpress-themes\/#Choose_a_web_design_firm_that_knows_the_territory\" >Choose a web design firm that knows the territory<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_WordPress_theme\"><\/span><span style=\"font-weight: 400;\">What is a WordPress theme?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">WordPress themes provide the visual framework of websites through a combination of layouts and plugins. Site builders and web design companies use themes as part of the <\/span><a href=\"https:\/\/gotechark.com\/wordpress-websites\/\"><span style=\"font-weight: 400;\">WordPress website development<\/span><\/a><span style=\"font-weight: 400;\"> process.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How To Choose A WordPress Theme\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nvlXjJ0CwKQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">WordPress themes typically include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page templates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexible layout\/design options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WordPress plugins (for functionality)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A page builder<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A specific use case (i.e., a theme for a profession or audience type)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A theme can be built from scratch or a developer can use a theme from a market such as ThemeForest or YouTheme. For the purposes of this blog, when we refer to \u201cthemes,\u201d we refer to existing templates.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_decide_between_a_theme_and_a_custom_design\"><\/span><span style=\"font-weight: 400;\">How to decide between a theme and a custom design?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">WordPress themes come into the conversation once we build the basic business requirements for the site, as they touch upon all these different areas. Deciding whether or not to use a theme has an impact on:<\/span><\/p>\n<ul>\n<li><b>Total cost \u2013 <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is generally less expensive to build a site with a prepackaged theme.<\/span><\/span><\/li>\n<li><b>Development time \u2013<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> It is generally quicker to develop a site with a prepackaged theme, though that may depend on the type of content and number of pages.<\/span><\/span><\/li>\n<li><b>SEO benefits \u2013<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Custom designed websites offer greater SEO advantages.<\/span><\/span><\/li>\n<li><b>Performance \u2013<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Custom websites generally have better performance than prepackaged themes.<\/span><\/span><\/li>\n<li><b>Flexibility \u2013<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Both options can be flexible, depending on the theme and page builder selected.<\/span><\/span><\/li>\n<li><b>Integrations \u2013 <\/b><span style=\"font-weight: 400;\">Some pre-themed websites will have certain integrations built in, while a custom website design allows you more flexibility.<\/span><\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Which_kind_of_site_should_I_pick_a_pre-built_theme_or_a_custom_design\"><\/span><span style=\"font-weight: 400;\">Which kind of site should I pick: a pre-built theme or a custom design?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At TechArk, we build and maintain both types of websites for our clients. Based on our <\/span><a href=\"https:\/\/gotechark.com\/wordpress-websites\/design-and-development\/\"><span style=\"font-weight: 400;\">12 years of experience as a web design firm<\/span><\/a><span style=\"font-weight: 400;\"> working with businesses in Virginia, here\u2019s what we advise:<\/span><\/p>\n<ul>\n<li><b>If your website or business is small, a<\/b> <b>themed website is the better option for you<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">. This is because themed websites are more cost-effective and quicker to build.<\/span><\/span><\/li>\n<li><b>If you have a large business or website,<\/b> <b>you should pick a custom-designed website. <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As our rule, we will not develop themed websites for sites that are larger than 50 pages.<\/span><\/span><\/li>\n<li><b>If you like custom animation or want a single-page website,<\/b> <b>both themed websites and custom-designed websites will work.<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Theme markets sell single-page layouts with custom animations; however, for more complex designs, a custom-designed option will work best.<\/span><\/span><\/li>\n<li><b>Either website design option will work for blogs or content-driven websites. <\/b><span style=\"font-weight: 400;\">If you plan on publishing a large amount of content (such as articles for email newsletters) without major layout changes, themed and custom designs work well for both use cases.<\/span><\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Choose_a_web_design_firm_that_knows_the_territory\"><\/span><span style=\"font-weight: 400;\">Choose a web design firm that knows the territory<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019ve reached the end of this article and still need help deciding what you need for your new website, TechArk is here to help. We\u2019ve been designing and building sites for more than a decade. <a href=\"https:\/\/gotechark.com\/portfolio\/\">Browse our portfolio<\/a>, and see what your next website could look like.<\/span><\/p>\n<p><a href=\"https:\/\/gotechark.com\/contact\/\">Book a free, no-obligation consultation<\/a> to talk about WordPress website options for your business today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a conversation we have often here at TechArk \u2013 we are sitting down with a business owner in Hampton&#8230;<\/p>\n","protected":false},"author":26,"featured_media":58614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[112,90],"tags":[188,29,189],"class_list":["post-58613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design","category-wordpress","tag-custom-web-design","tag-website-design","tag-wordpress-theme"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should I Use a WordPress Theme or Custom Website Design?<\/title>\n<meta name=\"description\" content=\"Considering a WordPress site? 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