{"id":58621,"date":"2024-03-29T07:40:17","date_gmt":"2024-03-29T07:40:17","guid":{"rendered":"https:\/\/gotechark.com\/?p=58621"},"modified":"2025-05-01T06:59:38","modified_gmt":"2025-05-01T10:59:38","slug":"how-web-hosting-can-improve-core-web-vitals","status":"publish","type":"post","link":"https:\/\/gotechark.com\/blog\/how-web-hosting-can-improve-core-web-vitals\/","title":{"rendered":"The Need for Speed: How Quality Hosting Can Improve Core Web Vitals"},"content":{"rendered":"<p>Time is money, especially on the web. Developers measure site performance not in seconds but <i>milliseconds<\/i>, and according to Amazon, every 100ms in lost site speed equals 1% of lost sales.<\/p>\n<p>\u201cFor context, a 1% loss of annual revenue for Amazon in 2006 would have been around $107 million,\u201d writes <a href=\"https:\/\/www.conductor.com\/academy\/page-speed-resources\/faq\/amazon-page-speed-study\/\" target=\"_blank\" rel=\"noopener\">Conductor in its summary of Amazon\u2019s site speed<\/a> study. \u201cToday, this would be about $3.8 billion!\u201d<\/p>\n<p>Few sites feel the effects of revenue lost to slow speed like Amazon. But if you are a business owner, you could still be losing money, leads, or traffic because your website isn\u2019t fast enough\u2014and it could be because of your hosting.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-web-hosting-can-improve-core-web-vitals\/#How_Web_Hosting_Affects_Site_Speed_Optimization\" >How Web Hosting Affects Site Speed Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-web-hosting-can-improve-core-web-vitals\/#Google_Ranks_Sites_that_Provide_a_Great_Customer_Experience\" >Google Ranks Sites that Provide a Great Customer Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-web-hosting-can-improve-core-web-vitals\/#How_a_Better_Web_Host_Improves_Core_Web_Vitals\" >How a Better Web Host Improves Core Web Vitals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/how-web-hosting-can-improve-core-web-vitals\/#Pick_a_Web_Hosting_Provider_Thats_Right_for_Your_Website\" >Pick a Web Hosting Provider That\u2019s Right for Your Website<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Web_Hosting_Affects_Site_Speed_Optimization\"><\/span>How Web Hosting Affects Site Speed Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your web host, or server, is in general about 50% of the speed equation (the other half being the \u201cfront-end\u201d code that runs on your visitors\u2019 devices).<\/p>\n<p>Web hosting is the <i>digital environment<\/i> where your website&#8217;s code is stored and run. Most websites run on cloud computers or virtual machines run by tech companies.<\/p>\n<p>These cloud computers are simulations of actual computers run on physical machines based in large data centers, <a href=\"https:\/\/www.datacenters.com\/news\/why-is-ashburn-the-data-center-capital-of-the-world\/\" target=\"_blank\" rel=\"noopener\">such as the data centers in Ashburn, Virginia<\/a>.<\/p>\n<p>The type of hosting environment your website will need depends on a number of factors:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Daily site traffic<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The size of the website database (photos, videos, etc.)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The type of code your website runs on<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Security considerations (prominent websites are more likely to attract hackers)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Your developers\u2019 preferences<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">How often your site code needs to be updated<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Cost<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The number of updates that need to be run<\/li>\n<\/ul>\n<p>At TechArk, when we host a website, we consider all these factors when picking the right environment for our clients. Site speed optimization is at the forefront.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ranks_Sites_that_Provide_a_Great_Customer_Experience\"><\/span>Google Ranks Sites that Provide a Great Customer Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Owners of e-commerce and lead-generating websites already know that a slow website means fewer people will complete their desired actions, such as purchases and form submissions. However, a slow site also has a major impact on Google traffic.<\/p>\n<p>Google wants your website to deliver a great experience to users because it validates the quality of the search results and ensures people continue to use Google.<\/p>\n<p>Fast sites also send positive organic search signals to Google through positive engagement: higher click-through rates and overall usage of the site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_a_Better_Web_Host_Improves_Core_Web_Vitals\"><\/span>How a Better Web Host Improves Core Web Vitals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2021, Google added site speed as measured by Core Web Vitals to its ranking factors for organic search. A quality web host ensures reliability with consistent website uptime and security. If your website is down, you cannot pass Core Web Vitals.<\/p>\n<p>But even <a href=\"https:\/\/www.catchpoint.com\/glossary\/website-uptime-monitoring\/\" target=\"_blank\" rel=\"noopener\">if your website is \u201cup\u201d<\/a>, your server still has a lot of work to do: fetching files, getting data, and delivering code. A quality hosting environment ensures that your website will meet your need for site speed optimization to improve Core Web Vitals.<\/p>\n<p>Core Web Vitals measures three performance indicators for websites. Sites that pass the assessment get a higher grade.<\/p>\n<p>Here\u2019s how a <a href=\"https:\/\/gotechark.com\/wordpress-websites\/hosting-and-maintenance\/\">web hosting service<\/a> can improve your scores across each of the Core Web Vitals metrics:<\/p>\n<h3>Faster \u201cPaints\u201d<\/h3>\n<p>LCP (largest contentful paint) measures how long your website takes to display its primary section. The browser \u201cpaints\u201d the content using the resources delivered from the website.<\/p>\n<p>A fast hosting environment ensures no contentful resources (such as images and videos) get stuck loading in the back-end.<\/p>\n<h3>Bye, bye \u201crage clicks\u201d<\/h3>\n<p>Have you ever visited a website, tried to click on something, and it doesn\u2019t work? And then you click over and over again?<\/p>\n<p>We call that the \u201crage click.\u201d Google calls that a failing \u201cInteraction to Next Paint\u201d (INP). This metric evaluates how long it takes between a user interaction and the website to respond visually.<\/p>\n<p>A fast hosting environment will return those new elements quickly so that to the naked eye, it\u2019s almost instantaneous.<\/p>\n<h3>Beating the \u201cShift\u201d<\/h3>\n<p>When a web browser makes a connection to a web host, the host\u2019s first job is to return the \u201craw\u201d code to the browser. Sometimes new elements are placed on the page after the initial load, causing the whole page to shift. Cumulative Layout Shift (CLS) measures this performance issue.<\/p>\n<figure id=\"dent\" aria-describedby=\"caption-dent\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"teg\" src=\"https:\/\/assets-global.website-files.com\/615b3ceb21dfc449a69b5204\/615b47d7a222a3755dbe5b5c_6155e577f426f28307aaff70_6151b44da49dd8329aa69b09_SOZwZ6wzrzcgSpbQoS8SGcQh_JNZuy-BglwvfEtGAothIKDCTG3zOtMRIBU5SMizifbwRUt6Fo0PAPTp2xMC4NFbm7PXaQjeZZfmVs4QL9uJ9_sF6ZZ2tg17Hxs8N0mO-WXlz7Jk%25253Ds0.gif\" alt=\"Screenshot of CLS issue. Content jumps or moves as elements load, creating a confusing user experience.\" width=\"602\" height=\"314\" \/><figcaption id=\"caption-dent\" class=\"wp-caption-text\">Credit: https:\/\/product.webpagetest.org\/core-web-vitals\/cumulative-layout-shift<\/figcaption><\/figure>\n<p>Many factors contribute to this shift, most of which are specific to the website\u2019s code structure. However, if a website <i>appears<\/i> to shift to users because the server takes too long to load additional elements after the page is initially rendered the hosting environment can be to blame.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pick_a_Web_Hosting_Provider_Thats_Right_for_Your_Website\"><\/span>Pick a Web Hosting Provider That\u2019s Right for Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At TechArk, we host and maintain websites of all sizes and types. Choosing the server that\u2019s right for your site, we take care of everything:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Hassle-free website migration<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Creating a brand-new website<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">24\/7 support and maintenance<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Daily backups<\/li>\n<\/ul>\n<p>Book a <a href=\"https:\/\/gotechark.com\/contact\/\">free, no-obligation consultation<\/a> and get an audit of our website&#8217;s Core Web VItals score!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Time is money, especially on the web. Developers measure site performance not in seconds but milliseconds, and according to Amazon,&#8230;<\/p>\n","protected":false},"author":26,"featured_media":58963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10,85],"tags":[190,191,86],"class_list":["post-58621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization-seo","category-web-hosting","tag-core-web-vitals","tag-speed-optimization","tag-web-hosting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Web Hosting Can Improve Core Web Vitals | TechArk<\/title>\n<meta name=\"description\" content=\"Picking a quality web hosting environment can optimize your site speed and improve your core web vitals. 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