{"id":58728,"date":"2024-05-08T07:29:51","date_gmt":"2024-05-08T07:29:51","guid":{"rendered":"https:\/\/gotechark.com\/?p=58728"},"modified":"2024-12-26T00:49:33","modified_gmt":"2024-12-26T05:49:33","slug":"what-is-local-seo-and-why-is-it-important","status":"publish","type":"post","link":"https:\/\/gotechark.com\/blog\/what-is-local-seo-and-why-is-it-important\/","title":{"rendered":"What is Local SEO and Why is it Important For Your Business?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Local SEO aims to position your business higher in location-related search results, particularly those with maps on the results pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within the broader industry, it\u2019s common to hear \u201clocal SEO\u201d broken out into its own category separate from traditional or broader organic search optimization. However, local SEO focuses on optimizing for <\/span><i><span style=\"font-weight: 400;\">keywords<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">topics<\/span><\/i><span style=\"font-weight: 400;\">, and <\/span><i><span style=\"font-weight: 400;\">results pages<\/span><\/i><span style=\"font-weight: 400;\"> with a <\/span><i><span style=\"font-weight: 400;\">local intent<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/what-is-local-seo-and-why-is-it-important\/#Understanding_Local_Intent\" >Understanding Local Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/what-is-local-seo-and-why-is-it-important\/#Which_Businesses_Benefit_the_Most_from_Local_SEO\" >Which Businesses Benefit the Most from Local SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/what-is-local-seo-and-why-is-it-important\/#What_are_the_KPIs_for_Local_SEO\" >What are the KPIs for Local SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/what-is-local-seo-and-why-is-it-important\/#What_Does_Google_Consider_for_Local_Ranking\" >What Does Google Consider for Local Ranking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/what-is-local-seo-and-why-is-it-important\/#How_Can_I_Rank_Higher_for_Local_Keywords\" >How Can I Rank Higher for Local Keywords?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Local_Intent\"><\/span><span style=\"font-weight: 400;\">Understanding Local Intent<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Intent in SEO refers to what users expect to see or find when they are searching.<\/b><span style=\"font-weight: 400;\"> In the SEO industry, professionals <\/span><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/search-intent#:~:text=Informational:%20As%20one%20of%20the%20most%20common,do%20in%2Ddepth%20research%20on%20a%20particular%20topic.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">typically categorize intent into four different buckets<\/span><\/a><span style=\"font-weight: 400;\">: navigational, transactional, commercial, and informational.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These buckets help SEO professionals understand which content to write and which content to position to rank higher for any given term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a search term also has a local intent, Google has determined that users expect to see results from local sources and\/or businesses close to them or where they are searching for.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How Local Intent Works<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A keyword such as \u201cbackpacks\u201d typically has commercial intent but no local intent, as users expect to see product information only.<br \/>\n<\/span><\/p>\n<figure id=\"attachment_58730\" aria-describedby=\"caption-attachment-58730\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58730 size-large\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image7-1024x613.png\" alt=\"A Google search engine results page for the phrase &quot;backpacks.&quot; The page shows ads for eight different backpacks at the top, while below it, the organic results for backpacks are showed in rows of four products.\" width=\"640\" height=\"383\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image7-1024x613.png 1024w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image7-300x180.png 300w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image7-768x460.png 768w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image7.png 1341w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-58730\" class=\"wp-caption-text\">A search for the phrase &#8220;backpacks&#8221; has no local intent but is purely commercial. Search results pages show products and online stores, but no maps. Most stores are larger retailers or manufacturers.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">On the other hand, the term \u201cbackpack stores\u201d has a slight local intent, and Google puts maps results (the \u201cmap pack\u201d or \u201clocal pack\u201d) above the traditional search results. \u201cStores\u201d could indicate that a person wants to shop in person, or it could indicate they want to shop online.<br \/>\n<\/span><\/p>\n<figure id=\"attachment_58731\" aria-describedby=\"caption-attachment-58731\" style=\"width: 644px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58731 \" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image10.png\" alt=\"A Google search engine results page for the phrase &quot;backpack stores.&quot; The page shows ads for eight different backpacks at the top, while below it, a list of three different businesses appear to the left of a map.\" width=\"644\" height=\"575\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image10.png 981w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image10-300x268.png 300w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image10-768x686.png 768w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><figcaption id=\"caption-attachment-58731\" class=\"wp-caption-text\">If a user adds the word &#8220;stores,&#8221; it shows a map as the top organic results, with a broad geographic area.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">And if a user searches for \u201cbackpack stores near me,\u201d the local intent is explicit, so the map pack will show businesses closer to the user\u2019s location.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How Google Determines Local Search Intent<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google uses countless data points to determine ranking and what information to display on Search Engine Results Pages (SERPs). Those data points include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Searches for specific locations, such as neighborhoods or landmarks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informational keywords related to a specific place, particularly questions about a given location.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commercial keywords \/ terms related to an in-person or local business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Certain common phrases \u201cnear me\u201d added to a search term<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The phrases added to the end of search terms:<\/span><\/span><span style=\"font-weight: 400;\">\u25cb \u201c[search term] near me\u201d<br \/>\n<\/span><span style=\"font-weight: 400;\">\u25cb \u201c[search term] in [location name]\u201d<br \/>\n<\/span><span style=\"font-weight: 400;\">\u25cb \u201c[search term] next to [location name]\u201d<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u25cb \u201c[location name] [search term]\u201d<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From user engagement data on search engine results pages, just as clicks on locations pages or on business profiles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Current user device and location.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_58732\" aria-describedby=\"caption-attachment-58732\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58732 \" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image3.png\" alt=\"Google's home page with &quot;digital marketing&quot; entered into the search bar.&quot; Related terms appear below the search bar.\" width=\"640\" height=\"585\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image3.png 653w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image3-300x274.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-58732\" class=\"wp-caption-text\">The terms highlighted in red have explicit local intent, while those highlighted in blue have implicit local intent.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Which_Businesses_Benefit_the_Most_from_Local_SEO\"><\/span><span style=\"font-weight: 400;\">Which Businesses Benefit the Most from Local SEO?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nearly half of all search results contain local intent, with <\/span><a href=\"https:\/\/backlinko.com\/local-seo-guide#local-seo-basics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">29% of all Search Engine Results Pages (SERPs) showing a local pack<\/span><\/a><span style=\"font-weight: 400;\">. Ranking at the top of these results \u2013 and inside the local pack \u2013 establishes credibility and can lead to more business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike SERPs without a local intent, where you can rank higher but fail to get your audience to your site, local keywords tend to lead to local website traffic.<\/span><\/p>\n<figure id=\"attachment_58733\" aria-describedby=\"caption-attachment-58733\" style=\"width: 473px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58733 size-large\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image6-473x1024.jpg\" alt=\"An AI-powered search for &quot;food virginia beach.&quot; The top result is &quot;Waterman's Surfside,&quot; showing a seafood dish in a thumbnail image next to a link to its Google Business Profile. The restaurant has an average 4.6 stars on Google with more than 10,000 ratings.\" width=\"473\" height=\"1024\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image6-473x1024.jpg 473w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image6-139x300.jpg 139w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image6-768x1662.jpg 768w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image6-710x1536.jpg 710w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image6.jpg 924w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><figcaption id=\"caption-attachment-58733\" class=\"wp-caption-text\">Even with the switch to AI-powered local search, Google Business Profiles continue to play a large role for restaurants. Here, the Google Business Profile for a Virginia Beach restaurant is shown alongside directories on Yelp and TripAdvisor.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The importance of local SEO to your digital marketing strategy depends on how people find you and how likely those people are to become customers or clients.<\/span><\/p>\n<p><b>Read More: <\/b><a href=\"https:\/\/gotechark.com\/blog\/what-marketing-managers-should-know-about-ai-search\/\"><span style=\"font-weight: 400;\">What Marketers Need to Know About AI Search<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">According to Search Engine Land, <\/span><a href=\"https:\/\/searchengineland.com\/6-business-types-perfect-local-seo-269388\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the businesses that benefit the most from higher ranking<\/span><\/a><span style=\"font-weight: 400;\"> for keywords with local intent are:<\/span><\/p>\n<ol>\n<li><b>Medical Services <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Regardless of whether your practice is elective services or outpatient care, drive time plays a huge factor in a prospective patient\u2019s selection for medical services.<\/span><\/span><\/li>\n<li><b>Law Offices<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u2013 Credibility matters, especially for the most common types of law searches such as \u201cpersonal injury attorney\u201d or \u201cdivorce attorney.\u201d<\/span><\/span><\/li>\n<li><b>Dining <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 This should go without saying, but foodies looking for new places to eat or homebodies wanting good delivery both use maps to discover their next meal.<\/span><\/span><\/li>\n<li><b>Home Services <\/b><span style=\"font-weight: 400;\">\u2013 Search Engine Land singles out plumbers because of how often people look for DIY fixes prior to hiring a professional. But <\/span><a href=\"https:\/\/gotechark.com\/work\/spencer-pest-control-north-carolina\/\"><span style=\"font-weight: 400;\">other home services such as pest control<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> also benefit from local search strategies.<\/span><\/span><\/li>\n<li><b>Pet Services <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 \u201cPet services are highly specialized and almost exclusively in demand at a local level,\u201d writes Search Engine Land.<\/span><\/span><\/li>\n<li><b>Real estate \u2013 <\/b><span style=\"font-weight: 400;\">Realtors have invested millions of dollars into developing robust search engines of their own to put maps on their sites. Ranking their listings and their own SERPs high on Google often forms a core part of their digital marketing strategy.<\/span><\/li>\n<\/ol>\n<figure id=\"attachment_58734\" aria-describedby=\"caption-attachment-58734\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58734 size-large\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image4-1024x350.png\" alt=\" A home listings search page on rwtowne.com. The map of Virginia Beach is on the left, with home listings on the right.\" width=\"640\" height=\"219\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image4-1024x350.png 1024w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image4-300x102.png 300w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image4-768x262.png 768w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image4-1536x524.png 1536w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image4.png 1895w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-58734\" class=\"wp-caption-text\">When searching for home listings, prospective home buyers often expect to see links to geotargeted maps pages, such as this one on <a href=\"https:\/\/www.rwtowne.com\/\" target=\"_blank\" rel=\"noopener\">rwtowne.com<\/a>. When searching for realtors, buyers and sellers will see a standard map pack with agent offices.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_KPIs_for_Local_SEO\"><\/span><span style=\"font-weight: 400;\">What are the KPIs for Local SEO?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So how do you measure success online? Let\u2019s take a look at the primary and secondary metrics for your search efforts.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Primary KPIs<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversions and\/or revenue \u2013<\/b><span style=\"font-weight: 400;\"> Whenever possible, the primary KPI for a local SEO campaign should be tied to a sale or revenue.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If it isn\u2019t possible from a technical standpoint, agencies will create conversions (<\/span><a href=\"https:\/\/searchengineland.com\/google-analytics-4-ads-report-conversion-key-events-438613\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">or key events as they will soon be called<\/span><\/a><span style=\"font-weight: 400;\">) to measure user behavior. Setting a baseline and a goal to increase conversions from your local SEO efforts will determine if your strategy is moving the needle business-wise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Traffic \u2013 <\/b><span style=\"font-weight: 400;\">The core of any SEO strategy is to get more people to your profile or to your targeted pages. Increases in traffic, particularly from your targeted location, are a direct measure of overall success.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement \u2013 <\/b><span style=\"font-weight: 400;\">Retaining traffic on your site longer gives you a better chance of converting that traffic into business. Strong engagement numbers also play a key role in determining rank.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Business Profile Interactions <\/b><span style=\"font-weight: 400;\">\u2013 Google Business Profiles measures five different types of interactions \u2013 each of which could be considered conversions in their own right, depending on your business:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Website clicks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Phone calls<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Messages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Bookings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Directions<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Secondary KPIs<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average position and ranking \u2013<\/b><span style=\"font-weight: 400;\"> This may be surprising, but ranking is a secondary KPI, not a primary KPI. This is because your audience may be searching for dozens of different topics. The goal of an SEO campaign is to rank higher <\/span><i><span style=\"font-weight: 400;\">in order to drive traffic.<\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you are ranking high but it\u2019s not yielding results, it\u2019s time to rethink what you are ranking for.<\/span><\/span><\/li>\n<li aria-level=\"1\"><b>Profile ratings and reviews<\/b><b><br \/>\n<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Share of Voice and Share of Local Voice \u2013 <\/b><span style=\"font-weight: 400;\">These two metrics calculate your brand\u2019s ownership of the messaging around a topic for maps or traditional results relative to your competitors<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Organic Click Through Rates \u2013 <\/b><span style=\"font-weight: 400;\">Clicks to your website from search results divided by the number of times your site was viewed in search results. This measures the effectiveness of your meta titles, descriptions, ranking, and rich features in generating traffic from search results pages.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_Does_Google_Consider_for_Local_Ranking\"><\/span><span style=\"font-weight: 400;\">What Does Google Consider for Local Ranking?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Ranking Factors for Business Profiles in the Map Pack<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google uses three primary ranking signals to determine which profiles to put at the top for a map pack. While the <\/span><a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/ranking-results\/#:~:text=The%20most%20basic%20signal%20that,information%20might%20be%20more%20relevant.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ranking signals for traditional search<\/span><\/a><span style=\"font-weight: 400;\"> play a role, these three outweigh the others.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ranking Signal No. 1: Location<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The closer you are to an individual\u2019s actual location or to a location they typed in the search bar, the better chance you have of ranking higher for terms related to that location.<\/span><\/p>\n<figure id=\"attachment_58735\" aria-describedby=\"caption-attachment-58735\" style=\"width: 642px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58735 \" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image1.png\" alt=\"A map of Norfolk, Virginia, overlaid with numbers inside of circles. The numbers indicate Google ranking positions for TechArk's Google Business Profile.\" width=\"642\" height=\"642\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image1.png 1000w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image1-300x300.png 300w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image1-150x150.png 150w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image1-768x768.png 768w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><figcaption id=\"caption-attachment-58735\" class=\"wp-caption-text\">This 5&#215;5 grid shows our Business Profile&#8217;s ranking for &#8220;digital marketing agency&#8221; over a 100-square mile area, centered at our Norfolk location. Ranking positions vary from location to location, even between distances of 2.5 miles.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Because of this, local SEO tools will provide you with ranking data down to a tenth of a mile, which is especially important in densely populated areas.<\/span><\/p>\n<figure id=\"attachment_58736\" aria-describedby=\"caption-attachment-58736\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58736 size-large\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image5-1024x324.png\" alt=\"A screenshot from the SEO tool Ahrefs. The screen shows a preview of a results page for digital marketing agency in Norfolk, Va. TechArk's website is at No. 5, while its Business Profile is in the top result.\" width=\"640\" height=\"203\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image5-1024x324.png 1024w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image5-300x95.png 300w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image5-768x243.png 768w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image5-1536x486.png 1536w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image5.png 1607w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-58736\" class=\"wp-caption-text\">The local pack&#8217;s placement on a SERP will vary. For the &#8220;digital marketing agency&#8221; in Norfolk, the top two results are business directories, with the local pack appearing below it.<\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Ranking Signal No. 2: Reputation<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Getting those Google reviews matters. Aside from establishing credibility when someone finds you, a high number of positive reviews and ratings will help you to the top of the rankings.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ranking Signal No. 3: Relevancy<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This is where keyword strategy comes into play. Ranking high for non-relevant keywords will bring in little business (or in the worst cases), the wrong business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prior to selecting keywords, your SEO agency will need to determine which searches have the map pack and where you currently rank in maps. Then, you will need to determine if you can compete for those keywords based on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your service offering<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords in your reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your competition\u2019s presence on maps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online mentions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement with your profile.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Ranking Factors for Traditional Search Results with Local Intent<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ranking in the traditional results also plays a key role in local SEO. Google looks to your website to verify what your business has to offer, including your links and your basic information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are three important ranking factors for ranking for local keywords:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ranking Signal 1: Citations in Local Directories \/ Local Pages in Major Directories<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Link-building is a core component of any SEO strategy. For local keywords, the best sources of backlinks are in the \u201cTop 10\u201d or \u201cBest Of\u201d pages for your business and location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your strategy for obtaining these links will vary based on the website and the type of page. Some websites, such as Yelp and TripAdvisor, work on a ratings-based system, so getting on these pages will depend on your ability to generate positive reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other \u201cbest of\u201d lists will be curated by writers, so developing relationships with the publications will prove to be crucial for your list.<\/span><\/p>\n<figure id=\"attachment_58737\" aria-describedby=\"caption-attachment-58737\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58737 size-large\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image2-1024x360.png\" alt=\"A screenshot of the Best of Nashville webpage with three columns of thumbnail images next to each winner in the category of &quot;Food and Drink.&quot;\" width=\"640\" height=\"225\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image2-1024x360.png 1024w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image2-300x105.png 300w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image2-768x270.png 768w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image2.png 1452w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-58737\" class=\"wp-caption-text\">The Nashville Scene&#8217;s &#8220;Best of Nashville&#8221; lists include a Writer&#8217;s Choice and Reader&#8217;s Poll for each category.<\/figcaption><\/figure>\n<figure id=\"attachment_58738\" aria-describedby=\"caption-attachment-58738\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58738 size-large\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image9-1024x749.png\" alt=\" A screenshot of the Best of Nashville webpage with three columns of thumbnail images next to each winner in the category of &quot;Food and Drink.&quot;\" width=\"640\" height=\"468\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image9-1024x749.png 1024w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image9-300x219.png 300w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image9-768x562.png 768w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image9-1536x1123.png 1536w, https:\/\/gotechark.com\/wp-content\/uploads\/2024\/05\/image9.png 1916w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-58738\" class=\"wp-caption-text\">The Nashville Scene&#8217;s &#8220;Best of Nashville&#8221; lists include a Writer&#8217;s Choice and Reader&#8217;s Poll for each category.<\/figcaption><\/figure>\n<p><b>Read more: <\/b><a href=\"https:\/\/gotechark.com\/digital-marketing\/seo-virginia-beach\/\"><span style=\"font-weight: 400;\">View Our SEO Services in Virginia Beach<\/span><\/a><\/p>\n<h4><span style=\"font-weight: 400;\">Ranking Signal 2: Structured Data<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Thirteen years ago, <\/span><a href=\"https:\/\/yoast.com\/history-of-schema\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google partnered with search engine rivals<\/span><\/a><span style=\"font-weight: 400;\"> Yahoo! and Bing to create Schema.org, which provided developers a way to link information together in a coherent and consistent \u201cgraph.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For local businesses, this means you can tell Google basic information about your business directly from the metadata and link that to your other online profiles.<\/span><\/p>\n<blockquote class=\"code\"><p><span style=\"font-weight: 400;\">&#8220;@type&#8221;<\/span><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">&#8220;Organizaion,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;<\/span><span style=\"font-weight: 400;\">url<\/span><span style=\"font-weight: 400;\">&#8220;<\/span><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">&#8220;https:\/\/gotechark.com&#8221;<\/span><span style=\"font-weight: 400;\">,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;sameAs&#8221;<\/span><span style=\"font-weight: 400;\">: [<\/span><span style=\"font-weight: 400;\">&#8220;https:\/\/www.facebook.com\/gotechark\/&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;https:\/\/twitter.com\/Gotechark&#8221;<\/span><span style=\"font-weight: 400;\">,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;https:\/\/www.instagram.com\/gotechark\/&#8221;<\/span><span style=\"font-weight: 400;\">,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;https:\/\/www.youtube.com\/c\/GoTechark&#8221;<\/span><span style=\"font-weight: 400;\">,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;https:\/\/www.linkedin.com\/company\/techark-solutions-llc&#8221;<\/span><span style=\"font-weight: 400;\">]<\/span><\/p><\/blockquote>\n<h4><span style=\"font-weight: 400;\">Ranking Signal 3: NAP signals<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If your business operates out of multiple locations, it is crucial that you create pages for these locations with basic information, such as name, address, and phone number (NAP).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automating your listings management can ensure consistency across your business profiles and even help you claim more referral traffic.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Other Ranking Signals for Local Keywords in Traditional Search Results<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website performance (Core Web Vitals)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile-first design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accessible content and design (WCAG AA or higher)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Security<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adherence to Google\u2019s content guidelines \u2013 Expertise, Experience, Authoritativeness, and Trustworthiness \u2013 for your targeted locations and topics.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_Can_I_Rank_Higher_for_Local_Keywords\"><\/span><span style=\"font-weight: 400;\">How Can I Rank Higher for Local Keywords?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Generating the best performance out of your local SEO strategy comes down to sending strong signals to Google that your website or content is <\/span><i><span style=\"font-weight: 400;\">worth<\/span><\/i><span style=\"font-weight: 400;\"> ranking.<\/span><\/p>\n<p><b>There are no shortcuts to getting to the top of the page.<\/b><span style=\"font-weight: 400;\"> In general, it takes at least four to six months to start seeing results from any SEO effort. The best way to get to the top is through consistency and patience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What is the ROI for Local SEO?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is no universally accepted ROI for Local SEO work. But in general, local SEO is a lower long-term monetary investment for results than a paid media campaign. The cost of a campaign is in time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The amount of time it takes will depend on your website\u2019s existing authority. If you are starting from scratch, your first SEO campaigns will likely focus on searches for your brand name and less competitive keywords.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How Can an Agency Help Me with Local SEO?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An agency partner like TechArk will help you in three key areas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategy creation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-page optimization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Off-page link-building and brand mentions<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/gotechark.com\/contact\/\"><span style=\"font-weight: 400;\">Schedule a free consultation<\/span><\/a><span style=\"font-weight: 400;\"> with TechArk today to <\/span><a href=\"https:\/\/gotechark.com\/digital-marketing\/seo\/\"><span style=\"font-weight: 400;\">learn how we can help you with local SEO services<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local SEO aims to position your business higher in location-related search results, particularly those with maps on the results pages&#8230;.<\/p>\n","protected":false},"author":26,"featured_media":58964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[199,87,200,41],"class_list":["post-58728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization-seo","tag-local-search-engine-optimization","tag-local-seo","tag-local-seo-for-businesses","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Local SEO and Why is it Important for Your Business? | TechArk<\/title>\n<meta name=\"description\" content=\"Struggling to attract local customers? 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