{"id":58862,"date":"2024-06-04T09:43:00","date_gmt":"2024-06-04T09:43:00","guid":{"rendered":"https:\/\/gotechark.com\/?p=58862"},"modified":"2024-12-19T06:27:34","modified_gmt":"2024-12-19T11:27:34","slug":"maximize-paid-advertising-budget","status":"publish","type":"post","link":"https:\/\/gotechark.com\/blog\/maximize-paid-advertising-budget\/","title":{"rendered":"How to Maximize the Results of Your Paid Digital Advertising Budget"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/maximize-paid-advertising-budget\/#First_off_what_is_Paid_Digital_Advertising\" >First off, what is Paid Digital Advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/maximize-paid-advertising-budget\/#The_Benefits_of_Paid_Digital_Advertising\" >The Benefits of Paid Digital Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/maximize-paid-advertising-budget\/#The_Best_Way_to_Maximize_the_Results_From_Your_Paid_Digital_Advertising_Budget\" >The Best Way to Maximize the Results From Your Paid Digital Advertising Budget<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"First_off_what_is_Paid_Digital_Advertising\"><\/span><span style=\"font-weight: 400;\">First off, what is Paid Digital Advertising?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A quick definition to make sure we\u2019re on the same page before we provide a quick how-to on how to maximize the results of your paid digital advertising campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paid digital advertising is where you pay to show your advertisement to your customer via web or app. Search, Programmatic, and Social online advertising precisely directs your promotions to specific demographics, driving immediate traffic and engagement.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Benefits_of_Paid_Digital_Advertising\"><\/span><span style=\"font-weight: 400;\">The Benefits of Paid Digital Advertising<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand recognition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistent traffic to your website and socials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keeping top-of-mind for your ideal customer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And, of course, more customers<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_Best_Way_to_Maximize_the_Results_From_Your_Paid_Digital_Advertising_Budget\"><\/span><span style=\"font-weight: 400;\">The Best Way to Maximize the Results From Your Paid Digital Advertising Budget<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We talked to Brian Reese, our Paid Media Team Lead who manages Pay-Per-Click (PPC) and other <a href=\"https:\/\/gotechark.com\/digital-marketing\/advertising\/\">paid digital marketing campaigns<\/a><\/span><span style=\"font-weight: 400;\">\u00a0for our clients, to give you the inside track to campaign success.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Understand Your Current Customer Base<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Is your CRM set up to track leads and conversions? Do you know where those leads are coming from? Are you able to attribute which ads had the best response?<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThe clients who have seen the most success and can hone in on their tactics are the ones that have a solid CRM setup and can share the information with us on how our (TechArk) leads ended up going.\u201d<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">2. Define What a Marketing Qualified Lead (MQL) Looks Like and its Value<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Defining how much a lead is worth to your business will help to determine campaign spending limits, how much to spend where, and what your return on investment looks like.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your agency or partner should be ensuring that you receive a reasonable cost-per-lead (CPL).<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWhat is a lead worth to our clients? \u2026 We certainly focus on quality over quantity of leads. We need to have a clear understanding of the value of those leads.\u201d<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">3. Start Running Campaigns to Gather Data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your cost-per-acquisition is the amount you spend on a lead. To get the most out of your digital advertising campaign, you\u2019ll need to start with a baseline, which means executing some campaigns to gather some starting data.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cGoogle doesn\u2019t tell you how your competitors are doing. They won\u2019t tell you what the Cost-Per-Acquisition (CPA) is for your competitor. You have to get started and build data of your own to see.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Learn More:<\/strong> <a href=\"https:\/\/gotechark.com\/blog\/programmatic-advertising-trends\/\">Top Programmatic Advertising Trends to Look for in 2024<\/a><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Give it Time<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It typically takes several months of executing a campaign to really understand where the cost per acquisition is going to fall for a given customer within their given industry and around a set of given target keywords.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWe typically want 30-60 days of data to accumulate from a campaign before we start focusing our efforts and the conversation around optimization.\u201d<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">5. If You\u2019re Not Already, Share the Data With Your Advertising Agency\/Partner<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Without data to provide direction and insight into what\u2019s working, your campaigns are essentially flying blind\u2014the spaghetti-on-the-wall approach.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWe need the information back so we can make the more strategic decisions on which direction to go or to continue to go in, or to stop and change directions completely.\u201d<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">6. Don\u2019t Just Set it and Forget it. Consistently Monitor the Results You\u2019re Getting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every business is unique and every industry has a distinct set of variables, competitors, seasonal dynamics, and exposure to shifts in the overall economy.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cAs a true partner, we\u2019re trying to work with you. If (your campaign) is having a bad month we\u2019re going to talk with you about it, but then figure out what we need to do to make it better.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Just being very transparent about results, processes, what we\u2019re doing to get things done, and holding each other accountable.\u201d<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">7. If You\u2019re Using a Partner (like TechArk), Pick The Right Fee Structure That Works for Your Business<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some agencies charge a percentage of your advertising spend as a commission, others, like <a href=\"https:\/\/gotechark.com\/digital-marketing\/\">TechArk &#8211; A Digital Marketing Agency<\/a>, charge a flat-rate monthly management fee with no commission. Do the math to make sure you\u2019re getting the best value for each dollar you\u2019re spending.<\/span><\/p>\n<p><strong>Ready to Try Something New and Want a Taste of What it Would be Like to Work With Us?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">We would love the opportunity to show you how we can help improve your marketing channels and campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/gotechark.com\/contact\/\">Contact us<\/a> for a free digital marketing audit and let\u2019s get started on optimizing your paid advertising strategy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>First off, what is Paid Digital Advertising? A quick definition to make sure we\u2019re on the same page before we&#8230;<\/p>\n","protected":false},"author":26,"featured_media":58958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[206,207,205],"class_list":["post-58862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-advertising-budget","tag-paid-advertising-budget","tag-paid-digital-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Maximize the Results of Your Paid Advertising Budget<\/title>\n<meta name=\"description\" content=\"Optimize your paid advertising budget! Learn how to get the most out of your budget with targeted advertising &amp; data-driven strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotechark.com\/blog\/maximize-paid-advertising-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Maximize the Results of Your Paid Advertising Budget\" \/>\n<meta property=\"og:description\" content=\"Optimize your paid advertising budget! 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