{"id":62676,"date":"2025-06-30T00:51:16","date_gmt":"2025-06-30T04:51:16","guid":{"rendered":"https:\/\/gotechark.com\/?p=62676"},"modified":"2025-09-22T02:26:22","modified_gmt":"2025-09-22T06:26:22","slug":"your-reviews-can-now-shape-ads-the-latest-on-trust-badges-figma-sites","status":"publish","type":"post","link":"https:\/\/gotechark.com\/newsletter\/your-reviews-can-now-shape-ads-the-latest-on-trust-badges-figma-sites\/","title":{"rendered":"Your Reviews Can Now Shape Ads: The Latest on Trust Badges &#038; Figma Sites"},"content":{"rendered":"<p>This week, we\u2019re seeing tech sharpen its focus on clarity, customization, and credibility\u2014from design tools that turn into dev tools, to local ads that speak more directly to what customers care about.<\/p>\n<p>Figma is blurring the line between static sites and interactive builds, while Google is busy tweaking how local businesses are presented\u2014and discovered. Whether you\u2019re fine-tuning your service area or thinking about how AI can enhance design-to-code workflows, there\u2019s something here to guide your next move.<\/p>\n<p>Here\u2019s what\u2019s inside:<\/p>\n<ul>\n<li>\ud83d\udd0d Google\u2019s New \u201cBackground Checked\u201d Badge Lands in Local Services Ads<\/li>\n<li>\ud83d\udcbb Figma Sites Rolls Out Code Layers for Custom Interactions<\/li>\n<li>\ud83d\udccd Google Tightens Rules on Business Profile Service Areas<\/li>\n<li>\ud83d\udcac Local Ads Now Show \u201cReviews Often Mention\u201d Trust Tags<\/li>\n<\/ul>\n<h2>\ud83d\udd0d Google Tests \u201cBackground Checked\u201d Badges in Local Services Ads<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-62683 size-full\" title=\"Google Tests 'Background Checked' Badges in Local Services Ads\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Google-Tests-Background-Checked-Badges-in-Local-Services-Ads.png\" alt=\"alt_google_tests_background_checked_badges_in_local_services_ads\" width=\"713\" height=\"400\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Google-Tests-Background-Checked-Badges-in-Local-Services-Ads.png 713w, https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Google-Tests-Background-Checked-Badges-in-Local-Services-Ads-300x168.png 300w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" \/><\/p>\n<p><b>Quick Overview<\/b><\/p>\n<p>Google is experimenting with a new \u201cBackground checked\u201d label in Local Services Ads. The update swaps out the traditional \u201cGoogle Screened\u201d or \u201cGoogle Verified\u201d icons with a more understated text-only tag\u2014potentially signaling a shift in how trust signals are displayed to users.<\/p>\n<p><b>Key Details<\/b><\/p>\n<ul>\n<li>The new badge reads simply \u201cBackground checked\u201d and appears directly on Local Services Ads listings.<\/li>\n<li>This label indicates that the business has been vetted by Google, though the visual design is more minimal than past versions.<\/li>\n<li>The update was first spotted by Shameem Adhikarath and shared on X, highlighting the ongoing nature of Google\u2019s A\/B testing with LSA trust indicators.<\/li>\n<\/ul>\n<p><b>Why It Matters<\/b><\/p>\n<p>Visual credibility signals like badges and verification icons can significantly impact click-through rates and consumer trust. If Google rolls out this simplified \u201cBackground checked\u201d label more broadly, it may influence how service providers present themselves\u2014and how consumers choose among local listings.<\/p>\n<h2>\ud83d\udcbb Figma Sites Rolls Out \u201cCode Layers\u201d for Custom Interactions<\/h2>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-62676-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/linkedin-video1.mp4?_=1\" \/><a href=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/linkedin-video1.mp4\">https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/linkedin-video1.mp4<\/a><\/video><\/div>\n<p>Image Source: Figma<\/p>\n<p><b>Quick Overview<\/b><\/p>\n<p>Figma is stepping up its developer game with the introduction of Code Layers\u2014a powerful new feature that lets users embed custom animations, gestures, and components directly into websites built with Figma Sites. Combined with new AI integrations, this marks a major leap toward turning design into deployable code.<\/p>\n<p><b>Key Details<\/b><\/p>\n<ul>\n<li>Code Layers let designers and developers add custom logic using React, TypeScript, and Tailwind, with support from built-in AI chat tools.<\/li>\n<li>Examples include animated text, draggable lists, stats counters, shader effects, and gesture-based interactions.<\/li>\n<li>This update joins Figma\u2019s broader push into AI development tools, including the Dev Mode MCP server that gives AI models deeper access to design data.<\/li>\n<\/ul>\n<p><b>Why It Matters<\/b><\/p>\n<p>This move bridges the gap between design and development\u2014reducing handoff friction and empowering teams to build smarter, more dynamic digital experiences. For agencies, startups, and enterprises alike, the ability to turn design elements into real, responsive code directly inside Figma has the potential to reshape workflows and accelerate innovation.<\/p>\n<h2>\ud83d\udccd Google Now Blocks Whole Countries &amp; States in Business Service Areas<\/h2>\n<figure id=\"attachment_62684\" aria-describedby=\"caption-attachment-62684\" style=\"width: 512px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-62684 size-full\" title=\"Google Now Blocks Whole Countries &amp; States in Business Service Areas\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Google-Now-Blocks-Whole-Countries-States-in-Business-Service-Areas.png\" alt=\"alt_google_now_blocks_whole_countries_states_in_business_service_areas\" width=\"512\" height=\"293\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Google-Now-Blocks-Whole-Countries-States-in-Business-Service-Areas.png 512w, https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Google-Now-Blocks-Whole-Countries-States-in-Business-Service-Areas-300x172.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption id=\"caption-attachment-62684\" class=\"wp-caption-text\">Image Source: SERoundtable<\/figcaption><\/figure>\n<p><b>Quick Overview<\/b><\/p>\n<p>Google has updated its Business Profile guidelines to prohibit businesses from listing entire countries or states as their service areas. This change directly impacts how local and hybrid businesses can define their geographic reach within Google Maps and Search.<\/p>\n<p><b>Key Details<\/b><\/p>\n<ul>\n<li>Businesses must now specify service areas by city, postal code, or similarly granular regions.<\/li>\n<li>The update clarifies that countries and states are not acceptable as service area entries.<\/li>\n<li>The new rules aim to improve location relevance and reduce abuse of broad, non-local targeting on Google Maps.<\/li>\n<\/ul>\n<p><b>Why It Matters<\/b><\/p>\n<p>For service-area and hybrid businesses\u2014from HVAC companies to food delivery services\u2014this change affects local SEO strategy. Accurate service area entries help ensure visibility with the right nearby audiences. Businesses should review and update their profiles to stay compliant and competitive in local search.<\/p>\n<h2>\ud83d\udcac New \u201cReviews Often Mention\u201d Tags Appear in Google Local Services Ads<\/h2>\n<figure id=\"attachment_62685\" aria-describedby=\"caption-attachment-62685\" style=\"width: 512px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-62685 size-full\" title=\"New \u201cReviews Often Mention\u201d Tags Appear in Google Local Services Ads\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/New-Reviews-Often-Mention-Tags-Appear-in-Google-Local-Services-Ads.png\" alt=\"alt_new_reviews_often_mention_tags_appear_in_google_local_services_ads\" width=\"512\" height=\"293\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/New-Reviews-Often-Mention-Tags-Appear-in-Google-Local-Services-Ads.png 512w, https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/New-Reviews-Often-Mention-Tags-Appear-in-Google-Local-Services-Ads-300x172.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption id=\"caption-attachment-62685\" class=\"wp-caption-text\">Image Source: SERoundtable<\/figcaption><\/figure>\n<p><b>Quick Overview<\/b><\/p>\n<p>Google is now displaying a new trust signal in its Local Services Ads: \u201cReviews often mention [keyword]\u201d callouts. These summary tags highlight common themes in customer reviews and are appearing directly under business listings\u2014complete with a people icon and emoji-enhanced visuals.<\/p>\n<p><b>Key Details<\/b><\/p>\n<ul>\n<li>The new callout phrases (e.g., \u201cReviews often mention workers\u2019 comp\u201d or \u201cexpertise\u201d) appear under LSA listings.<\/li>\n<li>This echoes older \u201creview summary\u201d formats used in standard Google Maps results but is now repurposed for ads.<\/li>\n<li>Originally spotted by Anthony Higman, this feature reinforces the value of keyword-rich, authentic reviews.<\/li>\n<\/ul>\n<p><b>Why It Matters<\/b><\/p>\n<p>These callouts add visual appeal and trustworthiness to listings, potentially improving click-through rates. For service providers, it\u2019s a clear signal that review content now plays a bigger role in ad visibility and performance\u2014making review strategy more critical than ever.<\/p>\n<h2>\ud83d\ude80 Design Smart. Market Smarter.<\/h2>\n<p>From Google\u2019s evolving trust signals to Figma\u2019s bold leap into live code, the landscape is shifting fast\u2014and the right tools can make all the difference.<\/p>\n<p>At <a href=\"https:\/\/gotechark.com\/\">TechArk<\/a>, we\u2019re not just tracking trends\u2014we\u2019re helping businesses build with them. Whether it&#8217;s optimizing your <a href=\" https:\/\/gotechark.com\/digital-marketing\/\">local presence<\/a> or launching interactive <a href=\"https:\/\/gotechark.com\/wordpress-websites\/\">web experiences<\/a>, we bring the strategy, creativity, and tech muscle to make it happen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, we\u2019re seeing tech sharpen its focus on clarity, customization, and credibility\u2014from design tools that turn into dev tools,&#8230;<\/p>\n","protected":false},"author":13,"featured_media":62688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[280],"tags":[],"class_list":["post-62676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reviews Now Shape Ads + Figma, Google &amp; 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