{"id":62717,"date":"2025-06-10T05:48:26","date_gmt":"2025-06-10T09:48:26","guid":{"rendered":"https:\/\/gotechark.com\/?p=62717"},"modified":"2026-07-15T04:45:56","modified_gmt":"2026-07-15T08:45:56","slug":"zapier-just-quietly-got-way-more-powerful-so-did-your-local-listings","status":"publish","type":"post","link":"https:\/\/gotechark.com\/newsletter\/zapier-just-quietly-got-way-more-powerful-so-did-your-local-listings\/","title":{"rendered":"Zapier Just Quietly Got Way More Powerful. So Did Your Local Listings."},"content":{"rendered":"<p>From bold ad experiments to behind-the-scenes automation magic, this week\u2019s updates are all about making digital experiences sharper, smarter, and more seamless.<\/p>\n<p>Google is giving Business Profiles a spotlight-worthy makeover, Microsoft is putting creative AI tools right where marketers need them, and LinkedIn is going all-in on video with first-screen takeovers. Meanwhile, Zapier is expanding its automation playground and Google Search is quietly testing changes that could reshape how we shop online.<\/p>\n<p>Whether you&#8217;re building campaigns, streamlining workflows, or watching the search landscape evolve \u2014 there\u2019s a lot to take in.<\/p>\n<p><strong>Here\u2019s what\u2019s inside:<\/strong><\/p>\n<ul>\n<li>\ud83c\udf7d\ufe0f Google Launches \u201cWhat\u2019s Happening\u201d for Business Profiles<\/li>\n<li>\ud83c\udfa8 Microsoft Advertising Adds Powerful New Creative Tools<\/li>\n<li>\ud83d\udcf1 LinkedIn Unveils \u2018First Impression\u2019 Full-Screen Video Ads<\/li>\n<li>\u2699\ufe0f Zapier Supercharges Automations with New App Triggers &amp; Actions<\/li>\n<li>\ud83d\udecd\ufe0f Google Tests Blue \u2018Quick View\u2019 Button on Product Results<\/li>\n<\/ul>\n<h2>\ud83c\udf7d\ufe0f Google Launches \u201cWhat\u2019s Happening\u201d for Business Profiles<\/h2>\n<figure id=\"attachment_62722\" aria-describedby=\"caption-attachment-62722\" style=\"width: 512px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-62722 size-full\" title=\"Google Launches \u201cWhat\u2019s Happening\u201d for Business Profiles\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Google-Launches-Whats-Happening-for-Business-Profiles.png\" alt=\"alt_google_launches_whats_happening_for_business_profiles\" width=\"512\" height=\"346\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Google-Launches-Whats-Happening-for-Business-Profiles.png 512w, https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Google-Launches-Whats-Happening-for-Business-Profiles-300x203.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption id=\"caption-attachment-62722\" class=\"wp-caption-text\">Image Source: StanVentures<\/figcaption><\/figure>\n<p><strong>Quick Overview<\/strong><\/p>\n<p>Google is giving bars and restaurants a new way to stand out in local search. The new \u201cWhat\u2019s Happening\u201d feature allows these businesses to highlight real-time events, specials, and deals right at the top of their Business Profile \u2014 automatically syncing from social platforms like Facebook and Instagram.<\/p>\n<p><strong>Key Details<\/strong><\/p>\n<ul>\n<li>\u201cWhat\u2019s Happening\u201d appears prominently on mobile listings for single-location food and drink businesses<\/li>\n<li>Eligible content includes daily specials, live music events, or limited-time offers<\/li>\n<li>Updates can be added manually via Google Posts or synced from Facebook, Instagram, or X<\/li>\n<\/ul>\n<p><strong>Why It Matters<\/strong><\/p>\n<p>This update brings a new level of visibility to timely promotions \u2014 turning Business Profiles into dynamic engagement tools. For hospitality businesses, it\u2019s a fresh way to attract local traffic and convert mobile searchers into walk-in customers.<\/p>\n<h2>\ud83c\udfa8 Microsoft Advertising Adds Powerful New Creative Tools<\/h2>\n<figure id=\"attachment_62724\" aria-describedby=\"caption-attachment-62724\" style=\"width: 512px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-62724 size-full\" title=\"Microsoft Advertising Adds Powerful New Creative Tools\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Microsoft-Advertising-Adds-Powerful-New-Creative-Tools.png\" alt=\"alt_microsoft_advertising_adds_powerful_new_creative_tools\" width=\"512\" height=\"288\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Microsoft-Advertising-Adds-Powerful-New-Creative-Tools.png 512w, https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Microsoft-Advertising-Adds-Powerful-New-Creative-Tools-300x169.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption id=\"caption-attachment-62724\" class=\"wp-caption-text\">Image Source: Microsoft Ads<\/figcaption><\/figure>\n<p><strong>Quick Overview<\/strong><\/p>\n<p>Microsoft Advertising just supercharged its platform with the release of Ads Studio inside the Editor tool \u2014 giving marketers a streamlined, AI-enhanced workspace to create, manage, and optimize ad creative like never before.<\/p>\n<p><strong>Key Details<\/strong><\/p>\n<ul>\n<li>Ads Studio is now available in Microsoft Advertising Editor, offering AI-powered asset creation and editing in one place<\/li>\n<li>Copilot helps build on-brand visuals using a Brand Kit with your logos, colors, and fonts<\/li>\n<li>Marketers can now add logos, CTAs, and videos to Audience ads, plus access a diagnostics tool to resolve setup issues fast<\/li>\n<\/ul>\n<p><strong>Why It Matters<\/strong><\/p>\n<p>Microsoft is clearly leaning into AI to make campaign management more intuitive and effective. With generative tools and integrated diagnostics, advertisers can now move faster and smarter \u2014 creating richer, more engaging ads without the heavy lifting.<\/p>\n<h2>\ud83d\udcf1 LinkedIn Unveils \u2018First Impression\u2019 Full-Screen Video Ads<\/h2>\n<figure id=\"attachment_62725\" aria-describedby=\"caption-attachment-62725\" style=\"width: 512px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-62725 size-full\" title=\"LinkedIn Unveils \u2018First Impression\u2019 Full-Screen Video Ads\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/LinkedIn-Unveils-\u2018First-Impression-Full-Screen-Video-Ads.png\" alt=\"alt_linkedin_unveils_first_impression_fullscreen_video_ads\" width=\"512\" height=\"337\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/LinkedIn-Unveils-\u2018First-Impression-Full-Screen-Video-Ads.png 512w, https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/LinkedIn-Unveils-\u2018First-Impression-Full-Screen-Video-Ads-300x197.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption id=\"caption-attachment-62725\" class=\"wp-caption-text\">Image Source: SocialMediaToday<\/figcaption><\/figure>\n<p><strong>Quick Overview<\/strong><\/p>\n<p>LinkedIn is leaning into video with bold new ad formats \u2014 including First Impression Ads, a full-screen, vertical video placement that ensures your campaign is the first thing a user sees when they open the app. It\u2019s a premium attention-grabber designed for launches, announcements, and brand takeovers.<\/p>\n<p><strong>Key Details<\/strong><\/p>\n<ul>\n<li>First Impression Ads show at the top of the LinkedIn feed, running as the first ad a user sees that day<\/li>\n<li>A new Reserved Ads option lets brands lock the top slot for other ad types, including Thought Leader and Image Ads<\/li>\n<li>LinkedIn also expanded its CTV Select network and partnered with Adobe Express for video ad creation templates<\/li>\n<\/ul>\n<p><strong>Why It Matters<\/strong><\/p>\n<p>As short-form video continues to dominate digital engagement, LinkedIn is giving B2B marketers tools to meet that demand \u2014 without sacrificing brand polish or placement. These updates boost visibility, increase creative control, and help marketers connect with audiences when it counts most.<\/p>\n<h2>\u2699\ufe0f Zapier Supercharges Automations with New App Triggers &amp; Actions<\/h2>\n<figure id=\"attachment_62726\" aria-describedby=\"caption-attachment-62726\" style=\"width: 512px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-62726 size-full\" title=\"Zapier Supercharges Automations with New App Triggers &amp; Actions\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Zapier-Supercharges-Automations-with-New-App-Triggers-Actions.png\" alt=\"alt_zapier_supercharges_automations_with_new_app_triggers_actions\" width=\"512\" height=\"256\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Zapier-Supercharges-Automations-with-New-App-Triggers-Actions.png 512w, https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Zapier-Supercharges-Automations-with-New-App-Triggers-Actions-300x150.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption id=\"caption-attachment-62726\" class=\"wp-caption-text\">Image Source: Zapier<\/figcaption><\/figure>\n<p><strong>Quick Overview<\/strong><\/p>\n<p>Zapier just rolled out a wave of updates across dozens of popular apps \u2014 unlocking new automation opportunities for businesses looking to streamline operations, scale campaigns, or keep teams in sync without manual effort.<\/p>\n<p><strong>Key Details<\/strong><\/p>\n<ul>\n<li>Square, Stripe, and Intercom gained new triggers and actions to help automate appointments, payments, and customer support<\/li>\n<li>Popular tools like Dropbox, WordPress, Asana, and Gmail now support even deeper workflows, including file copying, inbox archiving, and full project task fetching<\/li>\n<li>Zapier\u2019s own AI tools received upgrades like URL content extraction and search for smarter data workflows<\/li>\n<\/ul>\n<p><strong>Why It Matters<\/strong><\/p>\n<p>Zapier continues to expand its automation universe, helping teams eliminate tedious tasks and focus on higher-value work. Whether it\u2019s syncing CRM updates, managing HR offboarding, or powering email outreach, these new capabilities mean fewer clicks and more flow \u2014 right where you need it.<\/p>\n<h2>\ud83d\udecd\ufe0f Google Tests Blue \u2018Quick View\u2019 Button on Product Results<\/h2>\n<figure id=\"attachment_62727\" aria-describedby=\"caption-attachment-62727\" style=\"width: 512px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-62727 size-full\" title=\"Google Tests Blue \u2018Quick View\u2019 Button on Product Results\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Google-Tests-Blue-\u2018Quick-View-Button-on-Product-Results.png\" alt=\"alt_google_tests_blue_quick_view_button_on_product_results\" width=\"512\" height=\"396\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Google-Tests-Blue-\u2018Quick-View-Button-on-Product-Results.png 512w, https:\/\/gotechark.com\/wp-content\/uploads\/2025\/06\/Google-Tests-Blue-\u2018Quick-View-Button-on-Product-Results-300x232.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption id=\"caption-attachment-62727\" class=\"wp-caption-text\">Image Source: SERoundtable<\/figcaption><\/figure>\n<p><strong>Quick Overview<\/strong><\/p>\n<p>Google is experimenting with a blue \u201cQuick View\u201d button on organic product listings in Search \u2014 a subtle but strategic UI tweak aimed at improving how shoppers engage with product info right from the results page.<\/p>\n<p><strong>Key Details<\/strong><\/p>\n<ul>\n<li>The new button appears on organic product grids, not ads, and opens a scrollable product feed<\/li>\n<li>Variations like \u201cMore Details\u201d and \u201cCompare Prices\u201d have also been spotted in testing<\/li>\n<li>Google has experimented with \u201cQuick View\u201d buttons in the past for shopping, hotel, recipe, and PDF results<\/li>\n<\/ul>\n<p><strong>Why It Matters<\/strong><\/p>\n<p>Google continues to evolve how it presents shopping experiences in Search \u2014 blurring the lines between organic and ad content. If adopted widely, this feature could reduce clicks to retailer sites while keeping shoppers engaged longer within Google\u2019s ecosystem.<\/p>\n<h2>\ud83d\ude80 Smarter Tools, Better Connections<\/h2>\n<p>From search experiments to automation breakthroughs, this week\u2019s updates are more than just trends \u2014 they\u2019re signals of where digital is headed next.<\/p>\n<p>At <a href=\"https:\/\/gotechark.com\/\">TechArk<\/a>, we\u2019re here to help you stay ahead of the curve. Whether you&#8217;re refreshing your <a href=\"https:\/\/gotechark.com\/digital-marketing\/\">ad strategy<\/a>, building <a href=\"https:\/\/gotechark.com\/automation-and-integration\/\">seamless workflows<\/a>, or exploring new ways to stand out on search and social, we turn the latest innovations into actionable results for your <a href=\"https:\/\/gotechark.com\/ecommerce-websites\/\">business<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From bold ad experiments to behind-the-scenes automation magic, this week\u2019s updates are all about making digital experiences sharper, smarter, and&#8230;<\/p>\n","protected":false},"author":13,"featured_media":62718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[280],"tags":[],"class_list":["post-62717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zapier Upgrade + Local Listings Boost | Weekly Tech<\/title>\n<meta name=\"description\" content=\"Zapier just got more powerful\u2014and so did your local listings. 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