{"id":66112,"date":"2026-05-20T07:04:58","date_gmt":"2026-05-20T11:04:58","guid":{"rendered":"https:\/\/gotechark.com\/?p=66112"},"modified":"2026-05-20T07:47:04","modified_gmt":"2026-05-20T11:47:04","slug":"what-is-ctv-advertising","status":"publish","type":"post","link":"https:\/\/gotechark.com\/blog\/what-is-ctv-advertising\/","title":{"rendered":"What is CTV Advertising and Should Your Business Be Using It?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nowadays, traditional TV ads are losing their grip, while streaming platforms dominate how audiences consume content. What is CTV advertising? It\u2019s a form of video advertising delivered directly to Connected TV devices\u2014think smart TVs, Roku, Fire TV, and Apple TV. Unlike traditional commercials, CTV ads enable hyper-targeted campaigns based on demographics, interests, and behaviors, delivering measurable results and higher ROI. For SMBs, understanding this channel isn\u2019t just an option\u2014it\u2019s a strategic advantage. From programmatic delivery to FAST channels, CTV offers cost-effective ways for local businesses to reach potential customers where they actually watch.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/what-is-ctv-advertising\/#What_Is_CTV_Advertising\" >What Is CTV Advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/what-is-ctv-advertising\/#CTV_vs_OTT_Understanding_the_Difference\" >CTV vs. OTT: Understanding the Difference<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/what-is-ctv-advertising\/#CTV_vs_Linear_TV_Why_the_Shift_Is_Happening\" >CTV vs. Linear TV: Why the Shift Is Happening<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/what-is-ctv-advertising\/#How_CTV_Advertising_Actually_Works\" >How CTV Advertising Actually Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/what-is-ctv-advertising\/#How_Much_Does_CTV_Advertising_Cost_in_2026\" >How Much Does CTV Advertising Cost in 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/what-is-ctv-advertising\/#Is_CTV_Advertising_Right_for_Your_Business\" >Is CTV Advertising Right for Your Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/what-is-ctv-advertising\/#How_TechArk_Manages_CTV_Campaigns\" >How TechArk Manages CTV Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/gotechark.com\/blog\/what-is-ctv-advertising\/#Frequently_Asked_Questions_About_CTV_Advertising\" >Frequently Asked Questions About CTV Advertising<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_CTV_Advertising\"><\/span><span style=\"font-weight: 400;\">What Is CTV Advertising?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CTV advertising is the placement of video ads on internet-connected televisions. Unlike traditional TV, which broadcasts to all viewers simultaneously, CTV lets businesses target specific audiences, track impressions, and measure engagement. Ads can appear in streaming apps, VOD content, or FAST streaming advertising channels such as Pluto TV, Tubi, Peacock, and Roku Channel. For local brands, this means delivering messages efficiently to relevant households, ensuring ad dollars generate measurable results without waste.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"CTV_vs_OTT_Understanding_the_Difference\"><\/span><span style=\"font-weight: 400;\">CTV vs. OTT: Understanding the Difference<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">OTT advertising explained: OTT (Over-The-Top) refers to content delivered via the internet, bypassing traditional cable or satellite. While OTT and CTV are often searched interchangeably, the difference is subtle but critical. CTV denotes the device itself\u2014like a smart TV or streaming media player\u2014where your ads are seen. OTT represents the content stream your audience consumes. Both are integral to modern video campaigns, but advertisers must understand CTV as the medium for connected audiences.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"CTV_vs_Linear_TV_Why_the_Shift_Is_Happening\"><\/span><span style=\"font-weight: 400;\">CTV vs. Linear TV: Why the Shift Is Happening<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CTV vs linear TV advertising highlights why marketers are moving to digital streaming. Traditional linear TV offers a wide reach but lacks targeting precision. Local SMBs often pay high costs to reach broad demographics, many of whom aren\u2019t their potential customers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">CTV vs. Linear TV: Quick Comparison<\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td><strong>Feature<\/strong><\/td>\n<td><strong>Linear TV<\/strong><\/td>\n<td><strong>CTA Advertising<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Audience Targeting<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Broad, demographic-only<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Precise, behavior &amp; interest-based<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Measurability<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Limited ROI tracking<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Full analytics &amp; performance metrics<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cost Efficiency<\/span><\/td>\n<td><span style=\"font-weight: 400;\">High production + placement fees<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Flexible budgets, CPM ~$20\u2013$35<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Local Focus<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Hard to target neighborhoods<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Hyper-local targeting\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ad Delivery<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fixed schedule<\/span><\/td>\n<td><span style=\"font-weight: 400;\">On-demand streaming, programmatic<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">What Linear TV Gets Wrong for Local Advertisers<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broad, untargeted reach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited tracking and measurability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expensive production and placement fees<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Difficulty proving ROI<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For small businesses, these limitations are critical. By contrast, CTV enables streaming TV ads for local businesses, directly engaging audiences with precision and cost-efficiency.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_CTV_Advertising_Actually_Works\"><\/span><span style=\"font-weight: 400;\">How CTV Advertising Actually Works<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CTV ads are delivered programmatically through ad exchanges or demand-side platforms (DSPs). Advertisers define targeting parameters, and the ad system serves your video to viewers meeting those criteria. Campaigns can optimize in real-time, adjusting placements and budgets based on performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CTV advertising combines the reach of traditional TV with the precision of digital marketing. Ads are delivered in real-time to connected devices, ensuring viewers see content relevant to them. Here\u2019s a step-by-step breakdown of how a typical CTV ad is served:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. The Ad Request<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When a viewer opens a streaming app (like Netflix, Hulu, or Amazon Prime) and starts a video, the app\u2019s ad server identifies an upcoming ad break and sends a request for an ad.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. The Programmatic Auction<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The ad request is broadcast to a Supply-Side Platform (SSP). The SSP packages the viewer\u2019s data\u2014such as location, device type, and app genre\u2014and puts the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) to bid automatically. The highest bidder wins the placement.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Dynamic Ad Insertion (DAI)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once the auction is won, Server-Side Ad Insertion (SSAI) stitches the winning ad directly into the video stream. This ensures a seamless, broadcast-quality experience without buffering or glitches.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Ad Tracking and Reporting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After the ad is served, analytics track impressions, engagement, and conversions. Advertisers can measure performance in near real-time, optimizing campaigns dynamically for better ROI.<\/span><\/p>\n<figure id=\"attachment_66117\" aria-describedby=\"caption-attachment-66117\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-66117 size-full\" title=\"How CTV Advertising Works \u2013 4 Steps Infographic\" src=\"https:\/\/gotechark.com\/wp-content\/uploads\/2026\/05\/How_CTV_Advertising_Works.jpg\" alt=\"Infographic showing how CTV advertising works in 4 steps: Ad Request, Programmatic Auction, Dynamic Ad Insertion, and Ad Tracking &amp; Reporting, with visual icons representing each step.\" width=\"1080\" height=\"1939\" srcset=\"https:\/\/gotechark.com\/wp-content\/uploads\/2026\/05\/How_CTV_Advertising_Works.jpg 1080w, https:\/\/gotechark.com\/wp-content\/uploads\/2026\/05\/How_CTV_Advertising_Works-167x300.jpg 167w, https:\/\/gotechark.com\/wp-content\/uploads\/2026\/05\/How_CTV_Advertising_Works-570x1024.jpg 570w, https:\/\/gotechark.com\/wp-content\/uploads\/2026\/05\/How_CTV_Advertising_Works-768x1379.jpg 768w, https:\/\/gotechark.com\/wp-content\/uploads\/2026\/05\/How_CTV_Advertising_Works-856x1536.jpg 856w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-66117\" class=\"wp-caption-text\">Infographic illustrating the 4-step process of CTV advertising<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">What Are FAST Channels and Why Should You Care?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">FAST streaming advertising stands for Free Ad-Supported Streaming TV. These channels are growing rapidly, offering high-quality content at no cost to viewers while providing additional ad inventory for businesses. Brands can tap into FAST channels to extend reach and increase visibility, where local households are increasingly using ad-supported streaming platforms.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Much_Does_CTV_Advertising_Cost_in_2026\"><\/span><span style=\"font-weight: 400;\">How Much Does CTV Advertising Cost in 2026?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CTV advertising cost in 2026 depends on targeting, placement, and platform. On average:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Metric<\/strong><\/td>\n<td><strong>Estimated Range<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">CPM (Cost per 1,000 impressions)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$20 \u2013 $35<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Small Business Monthly Campaign Budget<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2,500 \u2013 $5,000<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Programmatic CTV Ads<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Variable by targeting &amp; ad length<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">For small businesses, this cost is competitive compared to traditional TV while offering measurable performance metrics and ROI.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_CTV_Advertising_Right_for_Your_Business\"><\/span><span style=\"font-weight: 400;\">Is CTV Advertising Right for Your Business?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Is CTV advertising worth it? Here\u2019s why SMBs should consider it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targeted audience reach: Ads are delivered to households that matter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measurable results: Impressions, clicks, and engagement can be tracked<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexible budgets: Scale campaigns according to needs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local focus: Perfect for local businesses targeting specific neighborhoods<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">CTV Advertising for Small Businesses in Hampton Roads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Connected TV advertising for small businesses allows local brands to directly connect with viewers via streaming TV ads for local businesses. Campaigns can be hyper-local, ensuring every impression counts, and making it ideal for retail, hospitality, healthcare, and service providers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Industries in Hampton Roads That Benefit Most<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These are the key industries in Hampton Roads that can achieve the greatest impact with CTV advertising, and why it works for each.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Industry<\/strong><\/td>\n<td><strong>Why CTV Works<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Healthcare<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Reach local patients with targeted campaigns<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Military &amp; Defense<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Connect with personnel in specific areas<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Retail &amp; E-commerce<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Boost local sales and conversions<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hospitality &amp; Tourism<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Promote hotels, attractions, and experiences<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i><span style=\"font-weight: 400;\">Quick Fact:<\/span><\/i><span style=\"font-weight: 400;\"> Highly targeted audiences: Over <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1094377\/market-valuation-unicorns-uk-by-industry\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">75% of U.S. households<\/span><\/a><span style=\"font-weight: 400;\"> now use a connected TV device, allowing advertisers to target specific demographics, interests, and even neighborhoods.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_TechArk_Manages_CTV_Campaigns\"><\/span><span style=\"font-weight: 400;\">How TechArk Manages CTV Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At TechArk, our team integrates targeting, creative strategy, and analytics to maximize CTV advertising ROI. From setting up programmatic campaigns to optimizing placements across FAST channels, we handle every step. Local businesses can benefit from our expertise and experience as a <\/span><a href=\"https:\/\/gotechark.com\/digital-marketing\/advertising\/\"><span style=\"font-weight: 400;\">paid advertising agency<\/span><\/a><span style=\"font-weight: 400;\">, ensuring campaigns deliver results. Learn more about our programmatic advertising services <a href=\"https:\/\/gotechark.com\/digital-marketing\/programmatic-advertising\/\">here<\/a>.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key Takeaways<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTV advertising delivers targeted video ads to internet-connected TVs, smart TVs, and streaming devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlike linear TV, CTV provides measurable results, audience-specific targeting, and cost-efficient campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FAST streaming advertising and programmatic CTV allow small businesses to reach viewers effectively.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTV vs OTT: OTT refers to content, CTV refers to the device\u2014both are integral for digital video campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Costs in 2026 are competitive, with CPMs typically ranging from $20 to $35, making CTV accessible for SMBs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideal for industries like healthcare, retail, hospitality, and military services targeting local audiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partnering with a paid advertising agency like TechArk ensures expert campaign setup, optimization, and measurable ROI.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">So What\u2019s Next<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CTV advertising is transforming how SMBs reach local audiences. With connected TV advertising for small businesses, programmatic delivery, FAST channels, and measurable ROI, businesses can target viewers more precisely than ever before. Whether you\u2019re in healthcare, hospitality, retail, or military services, CTV offers a cost-effective way to engage potential customers directly in their homes. If you\u2019re unsure where to start or want to maximize your results, consulting an experienced paid advertising agency ensures your campaigns are strategic, efficient, and impactful.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About_CTV_Advertising\"><\/span><span style=\"font-weight: 400;\">Frequently Asked Questions About CTV Advertising<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. How much should small businesses spend on CTV?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Campaigns start at $2,500\u2013$5,000 per month, with flexible targeting options to maximize ROI.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Can local businesses see measurable results?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. Streaming TV ads for local businesses target audiences directly, reducing wasted impressions.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Is programmatic CTV necessary?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Programmatic platforms optimize ad buying, ensuring efficiency and precise targeting.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Are FAST channels effective?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Absolutely. FAST channels are growing rapidly, expanding reach without the cost of premium inventory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to harness the power of CTV advertising? Partner with TechArk, your <\/span><a href=\"https:\/\/gotechark.com\/digital-marketing\/\"><span style=\"font-weight: 400;\">trusted digital marketing agency<\/span><\/a><span style=\"font-weight: 400;\">, to launch targeted, measurable, and ROI-driven campaigns.<\/span><a href=\"https:\/\/gotechark.com\/digital-marketing\/advertising\/\"> <span style=\"font-weight: 400;\">Contact us today<\/span><\/a><span style=\"font-weight: 400;\"> for a free consultation and start reaching the right audience on every screen.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, traditional TV ads are losing their grip, while streaming platforms dominate how audiences consume content. What is CTV advertising?&#8230;<\/p>\n","protected":false},"author":38,"featured_media":66115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[305,306],"class_list":["post-66112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-ctv-advertising","tag-paid-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is CTV Advertising? 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